How To Turn Your Salespeople Into Coaches Your Customers Like, Trust And Want To Buy A Car From TODAY!
Your customers hate your salespeople. This is mostly because the current approach to selling cars is outdated. Most salespeople have been trained for years to push for the sale instead of dig for the solution, which has left customers defensive, suspicious and just plain unhappy. Ultimately resulting in MAJOR problems at the dealership because it makes the car buying process a nightmare for your customers, your salespeople and you. But how do you fix it?
Here’s Everything You Missed At The 2018 NIADA/NABD Mega Conference
From June 18-21, more than 2,000 independent dealers and exhibitors met at the Rosen Shingle Creek Resort for the 72nd annual NIADA Convention and Expo. It was the largest exhibit in the association’s history, setting a new attendance record for the third year in a row. And we’ve got the scoop on everything you may have missed…
How This Simple Advertising Method Helped One Man Accelerate His Dealership’s Success
You don’t need complicated advertising tactics to see more traffic in your dealership. In fact, longtime car guy Greg McCoy became a superstar in the automotive world by using one simple marketing method.
8 Insights The Experts From Facebook And Oracle Brought To The Golden Age Of Rich Dealers® Mastermind Meeting
It was truly a meeting of masterminds as Jim & Travis were joined on stage by industry experts from Facebook, Oracle and Gravitational Marketing at the Golden Age Of Rich Dealers® Mastermind Meeting last week. They shared things every dealer should know about Facebook and digital marketing in order to achieve the best results. And we’ve got a full recap for you…
New Mitsubishi Franchise Owner Finds Fast Success With Revolutionary Advertising Formula—Could You Be Next?
New Mitsubishi franchise owner finds fast success with revolutionary advertising formula. Want to know how he did it? We’ve got the scoop on how it works and how you can use it in your dealership.
NADA Speaker Shares Four Easy Ways To Pump Up Your BDC’s Efficiency And Output
Out of all the sessions at NADA’s conference in Las Vegas, a valuable session about BDC culture stole the show. Check out our new post to find out why.
NADA Speaker And Digital Expert Shares How You Can Increase Your Unique Leads Fast Using Facebook
Nationally recognized Digital Marketing expert, Rich Bolandi, recently gained noteworthy attention for his presentation at the NADA convention in Las Vegas. His presentation Maximize Facebook’s Ad Platform To Get More Leads Today explained the formula every dealer needs to know if they want to be successful in getting more qualified leads from the social media platform. Missed the presentation? We’ve got the recap in our new post.
The Marketing Medium That Drives A Ton Of Traffic
There are more marketing channels, mediums, and opportunities than ever before. That means that as a business owner, and thus as an advertiser, deciding where and where not to advertise is a BIG choice with BIG implications. The problem is that, when faced with this...
How To Stand Out And Attract More Customers Today
The hard truth in car sales is that customers do most of their shopping and decision-making before they set foot in a dealership. So your mission should be selling your solution as early as possible! In our new post, we give you some quick tips to accomplish this goal FAST.
It’s The End Of Facebook As We Know It (And What It Means For Your Dealership)
Last month Facebook recalibrated the algorithm that determines what people see in their News Feed. What does this mean for your dealership? We tell you in our new blog post.
5 Books That Will Help You Grow Your Dealership In 2018
We’re big readers. We know not everyone is, but we’ve found that reading is the easiest way to get ahead in both life and business. To make things easier for you, we put together a list of 5 books that will revolutionize the way you approach your business in 2018. All you have to do is read them.
From Lucrative Facebook Leads To Questions Your Sales Team Must Be Asking, Here’s What You Missed In 2017
It’s been a busy year for the auto business, and here at the Traffic Institute, we’ve worked hard to keep you up-to-date on everything from training a powerful sales team to our insider knowledge on attracting unique leads through Facebook advertising, all to help you stand out and sell more even in a crowded marketplace. As we say goodbye to 2017, we’ve put together a collection of our most valuable posts for you to look back at or catch up on.