We’re big readers. We know not everyone is, but we’ve found that reading is the easiest way to get ahead in both life and business.
Ultimately, there’s a book out there that can solve pretty much any problem you might have. Want to improve the culture at your dealership? Want to better train your salespeople? Want to sell more cars? There’s a book that will show you how.
The best part? Someone else has already done the hard work of collecting all of that information for you.
Plus, starting a reading habit doesn’t have to be hard. If you don’t read now, reading one book per month will change your life. If you already read one book per month, reading one book per week will change your life. You don’t have to make a big change to make a difference. Just start small, and you’ll be amazed at what you can accomplish.
Here are 5 reads that will revolutionize the way you approach your business in 2018. All you have to do is read them.
1. Gung Ho! by Ken Blanchard
In building our own company, we discovered that one thing has the power to change everything—CULTURE! By creating a cultural revolution in your dealership, you can boost employee retention, simplify recruitment, improve performance and increase CSI. Gung Ho! shows you how to lay the groundwork for a positive and effective culture in your business.
2. Traction by Gino Wickman
Personal conflict, profit woes, inadequate growth. It seems that all business owners and leaders are plagued by these same frustrations. Traction will give you a practical method for busting through plateaus and seeing real, lasting results in your business today.
3. 5 Dysfunctions Of A Team by Patrick Lencioni
The truth is that your dealership will function better if your employees are able to work as a team. That’s because effective teams are focused on results, hold each other accountable, are committed to the team and its goals, engage in healthy conflict and trust each other. In 5 Dysfunctions Of A Team, Patrick Lencioni shows you how to create a healthy and effective team. Whether you start at the top with your managers or merely work department by department, this book will have a huge impact on the way your employees work together and what they are able to accomplish.
4. Blue Ocean Strategy by W. Chan Kim
Blue Ocean Strategy is about how businesses can escape the painful and often bloody competition of a crowded marketplace by innovating and creating a Category Of One. This idea is particularly useful for car dealers who are in a homogenized and commoditized marketplace; however, when you remove yourself from direct competition, you can reach an untapped portion of the marketplace, increasing your customer-base and profit through differentiation.
In our own business, we’ve created a Blue Ocean Strategy with Rich Dealers®, which offers an innovative approach to automotive advertising that helps dealers across the country grow their businesses, regardless of what’s happening in the market. This sets us apart from other vendors in the marketplace and allows to focus more of our efforts on helping our clients instead of on beating the competition.
Likewise, we’ve used the same approach to create a Blue Ocean Strategy for our members that helps them stand out and sell more by tapping into a whole new pool of customers that most dealerships are completely ignoring. Because of this, our members experience explosive growth—selling more cars while creating happier customers and having more fun in the process. If you’d like to learn more about how we do this and Rich Dealers®, click here.
5. The Last Up by Jimmy Vee & Travis Miller
The Last Up is a must-read for anyone in the automotive industry, especially dealers who want more sales and better CSI from their sales team. This quick read makes a big impact as it follows Mark Dunham through time, revealing an amazing secret that will change the performance of your sales team.
But don’t take our word for it. Jeffrey Gitomer, author of The Little Gold Book Of YES! Attitude, reviewed The Last Up and said, “This well written, page turner is action and in-action, rich and poor, life and death, about sales and selling. The story is woven around the fact in order to keep up with the times, sometimes you have to go back in time. It’s history, it’s philosophy, it’s adventure, but most importantly it answers. And keep in mind that it’s a novel, it’s fiction. Or, is it?” If you want to see what all the fuss is about, you can order The Last Up on Amazon for just $28.
However, because of our very unique relationship with the authors of this book, we were able to negotiate a special deal just for readers of the Traffic Institute. Our negotiations with the authors were SO effective that you can now receive a FREE copy for a limited time. To get yours, go here and request it.
Start 2018 strong with a New Year’s Resolution to read more and a free copy of The Last Up.