The Dealership Traffic Blog

How To Turn Your Salespeople Into Coaches Your Customers Like, Trust And Want To Buy A Car From TODAY!

How To Turn Your Salespeople Into Coaches Your Customers Like, Trust And Want To Buy A Car From TODAY!

Your customers hate your salespeople. This is mostly because the current approach to selling cars is outdated. Most salespeople have been trained for years to push for the sale instead of dig for the solution, which has left customers defensive, suspicious and just plain unhappy. Ultimately resulting in MAJOR problems at the dealership because it makes the car buying process a nightmare for your customers, your salespeople and you. But how do you fix it?

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Here’s Everything You Missed At The 2018 NIADA/NABD Mega Conference

Here’s Everything You Missed At The 2018 NIADA/NABD Mega Conference

From June 18-21, more than 2,000 independent dealers and exhibitors met at the Rosen Shingle Creek Resort for the 72nd annual NIADA Convention and Expo. It was the largest exhibit in the association’s history, setting a new attendance record for the third year in a row. And we’ve got the scoop on everything you may have missed…

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How To Prepare For Selling Season

How To Prepare For Selling Season

Summertime is a GREAT time to be a car dealer! The market is flooded with Active Shoppers, and it’s high time for selling cars! But are you sure you’re reaping all the rewards from this added opportunity? In our new post, we show how to make sure you aren’t leaving anything on the table.

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105 Ways To Sell A Car

105 Ways To Sell A Car

Memorial Day is this weekend, but what’s your plan to sell more cars after the holiday weekend push dies down? Sometimes coming up with new marketing ideas can seem impossible. Who has time for that? That’s why we put together a quick list of 105 Ways To Sell A Car.

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8 Insights The Experts From Facebook And Oracle Brought To The Golden Age Of Rich Dealers® Mastermind Meeting

8 Insights The Experts From Facebook And Oracle Brought To The Golden Age Of Rich Dealers® Mastermind Meeting

It was truly a meeting of masterminds as Jim & Travis were joined on stage by industry experts from Facebook, Oracle and Gravitational Marketing at the Golden Age Of Rich Dealers® Mastermind Meeting last week. They shared things every dealer should know about Facebook and digital marketing in order to achieve the best results. And we’ve got a full recap for you…

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VDPs VS. Leads—Which Is More Important?

VDPs VS. Leads—Which Is More Important?

Since most customers are doing the majority of their research online before buying a car, there’s been a lot of emphasis placed on VDP KPIs, like VDP views and time spent on VDP, which has left us asking, “But what about the leads?” And we weren’t the only ones! So we tackle that question head on in our new post.

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