The Dealership Traffic Blog

How To Cook Up A Successful Marketing Plan

How To Cook Up A Successful Marketing Plan

Have you ever had a craving so bad you just have to have it? It’s not uncommon to go out to eat knowing exactly what you want. For instance, just last week, we were craving some BBQ beef brisket. We only had two options. Either we could find a general restaurant with...

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It’s Not What You Say…It’s How You Say It—Teaching Your Team Tonality And How It Can Help You Sell More Cars

It’s Not What You Say…It’s How You Say It—Teaching Your Team Tonality And How It Can Help You Sell More Cars

You teach your salespeople about the inventory, the processes, and how to close a sale. But most salespeople are never trained on their tonality even though good use of tonality can help your team build rapport with customers, which will help them close more deals. That’s why we’ve put together a guide for training your team on the importance of tonality.

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105 Ways To Sell A Car

105 Ways To Sell A Car

Sometimes coming up with new marketing ideas can seem impossible. Who has time for that? That’s why we put together a quick list of 105 Ways To Sell A Car.

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Finally, The Truth About Selling Cars Online

Finally, The Truth About Selling Cars Online

It seems like the whole automotive industry is singing “Let’s Get Digital”. In fact, a lot of vendors and industry experts are claiming that digital automotive retailing is the future of the business.

Look, we didn’t write this post to tell you to hide your head in the sand and ignore the Internet. We’d be silly to deny the power of the web! But is a “Buy Now” button on your website the best way to harness this tool? In our new blog post, we get down to the bottom line about taking car sales online. Check it out and let us know what you think.

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What’s Wrong With Your Connect Rate And How To Fix It

What’s Wrong With Your Connect Rate And How To Fix It

There are a lot of metrics that come into play when you’re evaluating the effectiveness of your BDC. One of the most important that rarely gets the attention it needs is Connect Rate. That’s partially because the definition of Connect Rate varies depending on who you ask and also because many BDCs are not generating enough activity to achieve an acceptable benchmark. In our new post, we dig into this important metric and show you what you can do to get your team where they need to be.

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