It seems like the whole automotive industry is singing “Let’s Get Digital”. In fact, a lot of vendors and industry experts are claiming that digital automotive retailing is the future of the business.
Look, we didn’t write this post to tell you to hide your head in the sand and ignore the Internet. We’d be silly to deny the power of the web! But is a “Buy Now” button on your website the best way to harness this tool? In our new blog post, we get down to the bottom line about taking car sales online. Check it out and let us know what you think.
There are a lot of metrics that come into play when you’re evaluating the effectiveness of your BDC. One of the most important that rarely gets the attention it needs is Connect Rate. That’s partially because the definition of Connect Rate varies depending on who you ask and also because many BDCs are not generating enough activity to achieve an acceptable benchmark. In our new post, we dig into this important metric and show you what you can do to get your team where they need to be.
Technology is great! And as the automotive industry moves more and more of dealership marketing online, we have metrics for everything. But this can easily lead to analysis paralysis. In today’s post, we give you 5 simple questions that are the gold standard for measuring the success of your sales and marketing.
Does it feel like millennials are killing your business? Lately, we’ve heard a lot of buzz about millennials and the impact they’re having on dealerships. That’s why we’ve put together some quick tips for how to deal with the millennials in the workforce.
Today is the golden age of Facebook marketing. If used correctly, Facebook can be a powerful tool for any dealership looking to sell more cars. Here’s what you need to know in order to make money using Facebook Ads.
In today’s NOW culture, marketing strategies are out-of-date almost as fast as they are created. Read our new blog post to find out what’s working NOW to drive more traffic and sell more cars.
Words are powerful. They have the ability to inspire, discourage, dissuade and convince. Especially in advertising. In fact, we’ve found that certain words act like triggers, forcefully pulling customers to your store.
And now we’re sharing these power words with you.
You work day in and day out to ensure your dealership is running smoothly and making money. But you can’t steer the ship alone. That’s why we’ve put together your guide to hiring employees who are motivated, resourceful and excited about their work.
Since most customers are doing the majority of their research online before buying a car, there’s been a lot of emphasis placed on VDP KPIs, like VDP views and time spent on VDP, which has left us asking, “But what about the leads?” And we weren’t the only ones! So we tackle that question head on in our new post.
Dealers who believe this big automotive marketing myth are throwing thousands of dollars away. Don’t fall prey to this marketing pitfall, learn how you can avoid this mistake and get better response from your advertising today.
Across the auto industry, the average conversion rate for websites is only about 2%, but we’ve found a secret formula that we’ve used to increase conversion rates to 20% or more. Want to know how we do it?
Getting more traffic from your marketing shouldn’t be hard. In fact, this easy-to-use advertising medium could make getting more traffic at your dealership feel as easy as turning on a faucet.