How To Cook Up A Successful Marketing Plan
Have you ever had a craving so bad you just have to have it? It’s not uncommon to go out to eat knowing exactly what you want. For instance, just last week, we were craving some BBQ beef brisket. We only had two options. Either we could find a general restaurant with...
The Secret To More Traffic, More Sales And More Profit
Most dealerships in any area are fighting with one another for “their fair share” of the market. But there is a better way! Our new post gives you the secret formula for tapping into a whole new (and much larger) pool of customers.
The Secret To More Traffic, More Sales And More Profit
Most dealerships in any area are fighting with one another for “their fair share” of the market. But there is a better way! Our new post gives you the secret formula for tapping into a whole new (and much larger) pool of customers.
It’s Not What You Say…It’s How You Say It—Teaching Your Team Tonality And How It Can Help You Sell More Cars
You teach your salespeople about the inventory, the processes, and how to close a sale. But most salespeople are never trained on their tonality even though good use of tonality can help your team build rapport with customers, which will help them close more deals. That’s why we’ve put together a guide for training your team on the importance of tonality.
Don’t Let Aging Inventory Drag You Down—Here’s One Easy Advertising Method That’ll Help You Move Customers To Buy Your Oldest Inventory
If there’s one thing that can drag down your dealership’s grosses and hurt your overall success, it’s aging inventory. Here’s one simple idea that’ll help you move even your most unfavorable and oldest inventory.
105 Ways To Sell A Car
Sometimes coming up with new marketing ideas can seem impossible. Who has time for that? That’s why we put together a quick list of 105 Ways To Sell A Car.
3 Questions You Should Use When Greeting Customers That Are Guaranteed To Increase CSI And Sales
We all know that the negative stereotypes about car salespeople are the worst. They build a wall between your sales team and your customers and that wall is hard to climb over. But if you can manage to create a human-to-human connection, it is possible. It just takes a little interest on the part of your sales people and a few key questions.
Finally, The Truth About Selling Cars Online
It seems like the whole automotive industry is singing “Let’s Get Digital”. In fact, a lot of vendors and industry experts are claiming that digital automotive retailing is the future of the business.
Look, we didn’t write this post to tell you to hide your head in the sand and ignore the Internet. We’d be silly to deny the power of the web! But is a “Buy Now” button on your website the best way to harness this tool? In our new blog post, we get down to the bottom line about taking car sales online. Check it out and let us know what you think.
What’s Wrong With Your Connect Rate And How To Fix It
There are a lot of metrics that come into play when you’re evaluating the effectiveness of your BDC. One of the most important that rarely gets the attention it needs is Connect Rate. That’s partially because the definition of Connect Rate varies depending on who you ask and also because many BDCs are not generating enough activity to achieve an acceptable benchmark. In our new post, we dig into this important metric and show you what you can do to get your team where they need to be.
5 Golden Questions Every Dealer Should Be Asking To Measure Their Sales And Marketing
Technology is great! And as the automotive industry moves more and more of dealership marketing online, we have metrics for everything. But this can easily lead to analysis paralysis. In today’s post, we give you 5 simple questions that are the gold standard for measuring the success of your sales and marketing.
How To Keep Millennial Employees From Killing Your Business
Does it feel like millennials are killing your business? Lately, we’ve heard a lot of buzz about millennials and the impact they’re having on dealerships. That’s why we’ve put together some quick tips for how to deal with the millennials in the workforce.
5 Facebook Tips Guaranteed To Generate More Leads For Your Dealership Right Now
Today is the golden age of Facebook marketing. If used correctly, Facebook can be a powerful tool for any dealership looking to sell more cars. Here’s what you need to know in order to make money using Facebook Ads.