The Dealership Traffic Blog

Finally, The Truth About Selling Cars Online

Finally, The Truth About Selling Cars Online

It seems like the whole automotive industry is singing “Let’s Get Digital”. In fact, a lot of vendors and industry experts are claiming that digital automotive retailing is the future of the business.

Look, we didn’t write this post to tell you to hide your head in the sand and ignore the Internet. We’d be silly to deny the power of the web! But is a “Buy Now” button on your website the best way to harness this tool? In our new blog post, we get down to the bottom line about taking car sales online. Check it out and let us know what you think.

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What’s Wrong With Your Connect Rate And How To Fix It

What’s Wrong With Your Connect Rate And How To Fix It

There are a lot of metrics that come into play when you’re evaluating the effectiveness of your BDC. One of the most important that rarely gets the attention it needs is Connect Rate. That’s partially because the definition of Connect Rate varies depending on who you ask and also because many BDCs are not generating enough activity to achieve an acceptable benchmark. In our new post, we dig into this important metric and show you what you can do to get your team where they need to be.

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Four Ways To Hire Great, Long-Lasting Employees

Four Ways To Hire Great, Long-Lasting Employees

You work day in and day out to ensure your dealership is running smoothly and making money. But you can’t steer the ship alone. That’s why we’ve put together your guide to hiring employees who are motivated, resourceful and excited about their work.

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VDPs VS. Leads—Which Is More Important?

VDPs VS. Leads—Which Is More Important?

Since most customers are doing the majority of their research online before buying a car, there’s been a lot of emphasis placed on VDP KPIs, like VDP views and time spent on VDP, which has left us asking, “But what about the leads?” And we weren’t the only ones! So we tackle that question head on in our new post.

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One Big Myth Of Automotive Marketing

One Big Myth Of Automotive Marketing

Dealers who believe this big automotive marketing myth are throwing thousands of dollars away. Don’t fall prey to this marketing pitfall, learn how you can avoid this mistake and get better response from your advertising today.

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