Category: Marketing

How To Win Over The Growing Millennial Car-Buying Population

Millennials are taking over! Everywhere we turn its Millennials are doing this and Millennials aren’t doing that, Millennials, Millennials, Millennials. But dealers need to start listening because in the next five years Millennials will be the largest buying group in the automotive marketplace. Here’s everything you didn’t know you needed to know about Millennial car shoppers.

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What’s Working Now? Marketing That Drives Sales

If you’re like many dealers today, what you’re doing to attract customers is not working the way it should be—or the way it once did. There was a time when you could just buy ads, show up at the dealership or send a postcard and get traffic. That’s no longer the case.

Have you been wondering what’s changed? Where have all the customers gone? If so, we’ve got the answers in our new post.

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