Everywhere you turn nowadays it feels like someone has a tool for your dealership to embrace digital retailing. But how do you separate fact from fiction? And how do you determine what’s best for your business? We’ve put together a quick post to help set the record straight.Read More
Millennials are taking over! Everywhere we turn its Millennials are doing this and Millennials aren’t doing that, Millennials, Millennials, Millennials. But it makes sense because Millennials are now the largest buying group in the automotive marketplace. So here’s everything you need to know about selling to Millennial car shoppers.Read More
It seems like the whole automotive industry is singing “Let’s Get Digital”. In fact, a lot of vendors and industry experts are claiming that digital automotive retailing is the future of the business.
Look, we didn’t write this post to tell you to hide your head in the sand and ignore the Internet. We’d be silly to deny the power of the web! But is a “Buy Now” button on your website the best way to harness this tool? In our new blog post, we get down to the bottom line about taking car sales online. Check it out and let us know what you think.Read More
If you’re like many dealers today, what you’re doing to attract customers is not working the way it should be—or the way it once did. There was a time when you could just buy ads, show up at the dealership or send a postcard and get traffic. That’s no longer the case.
Have you been wondering what’s changed? Where have all the customers gone? If so, we’ve got the answers in our new post.Read More
People don’t like dealerships. From bad portrayals in the movies to skewed news reporting, everyone paints dealerships as the bad guy. But too many dealerships are missing out on a simple tool that will help them turn the tables on the common stereotypes…Read More