Category: Sales

Your customers hate your salespeople. This is mostly because the current approach to selling cars is outdated. Most salespeople have been trained for years to push for the sale instead of dig for the solution, which has left customers defensive, suspicious and just plain unhappy. Ultimately resulting in MAJOR problems at the dealership because it makes the car buying process a nightmare for your customers, your salespeople and you. But how do you fix it?

Summertime is a GREAT time to be a car dealer! The market is flooded with Active Shoppers, and it’s high time for selling cars! But are you sure you’re reaping all the rewards from this added opportunity? In our new post, we show how to make sure you aren’t leaving anything on the table.

Since most customers are doing the majority of their research online before buying a car, there’s been a lot of emphasis placed on VDP KPIs, like VDP views and time spent on VDP, which has left us asking, “But what about the leads?” And we weren’t the only ones! So we tackle that question head on in our new post.

We all know that the negative stereotypes about car salespeople are the worst. They build a wall between your sales team and your customers and that wall is hard to climb over. But if you can manage to create a human-to-human connection, it is possible. It just takes a little interest on the part of your sales people and a few key questions.

Check any BDC and you’ll find that not enough calls are being made to each prospect and that leads are not being reached fast enough. We know that leads drop in quality rapidly after being created, so you need a system for following up with leads fast and often. We’ve got the answer in our new post. Check it out now!