Category: Sales

Since most customers are doing the majority of their research online before buying a car, there’s been a lot of emphasis placed on VDP KPIs, like VDP views and time spent on VDP, which has left us asking, “But what about the leads?” And we weren’t the only ones! So we tackle that question head on in our new post.

Customers don’t like your salespeople. But that’s not their fault. Really! Customers have trained themselves to hate sales people. Here’s a few easy ways to get your salespeople on every customer’s good side.

Too many salespeople are only focused on pushing the sale—they don’t take time to build rapport with their customers. But building rapport with every customer will increase their sales. That’s why we’ve put something together that’ll make building rapport as easy as A…B…C…

You teach your salespeople about the inventory, the processes, and how to close a sale. But most salespeople are never trained on their tonality even though good use of tonality can help your team build rapport with customers, which will help them close more deals. That’s why we’ve put together a guide for training your team on the importance of tonality.

The automotive industry had a rough first quarter. And some industry experts predict it’s only slated to get worse in the coming year. Here’s everything you need to know about this past quarter in automotive sales.