It’s been a busy year for the auto business, and here at the Traffic Institute, we’ve worked hard to keep you up-to-date on everything from training a powerful sales team to our insider knowledge on attracting unique leads through Facebook advertising, all to help you stand out and sell more even in a crowded marketplace. As we say goodbye to 2017, we’ve put together a collection of our most valuable posts for you to look back at or catch up on. Start off 2018 with us and you’ll gain the tools to improve your online presence, build a more efficient BDC, grow your dealership without spending more money on advertising and more!

10 Effective Questions Your Sales Team Should Be Asking

Point blank: Your sales team needs to start asking better questions. Far too many salespeople default to old standbys like “What color are you thinking about?” Or “Are you looking for a car with a sunroof?” Most customers have no idea what specific features they want; they’re too busy trying to figure out which car will actually work for them on a deeper level. This post outlines ten questions your sales team should be asking each customer to close more sales today.

The Four Warning Signs A Marketing Retraction Is Here—What’s A Dealer To Do?

Industry experts have been promising a market downturn for more than a year now. And with each quarter their warnings become more enthusiastic. Is this merely fear mongering or is it for real? Well, we did some digging, and we uncovered 4 warning signs that a market retraction isn’t just coming…it’s here. Plus, if you want to know what you can do about it, download our free eBook here. 

5 Ways To Attract More Customers Without Spending More On Advertising

You wanna sell more cars. (Doesn’t everybody?) And to sell more cars, you need more customers. That’s why most car dealers spend the majority of their time trying to figure out how to gain market share and pull more customers to their dealerships. But what if we told you there is an easier way? In this post, we show you 5 POWERFUL techniques to attract more customers to your store without spending more on advertising. For more information on how you can create advertising messages that break through the static and drive more customers to your dealership, check out this free download.

5 Facebook Tips Guaranteed To Generate More Leads For Your Dealership Right Now

Today is the golden age of Facebook marketing. But because advertising in Facebook is a whole new world, it’s important that you get ahead of the game and learn the tips and tricks now that will make Facebook work for you and your dealership in 2018 and beyond. Or if you’re thinking about outsourcing your Facebook in the new year make sure your advertising agency is following these 5 Killer Targeting Strategies. And since good online advertising strategy is about more than Facebook, make sure you aren’t making any of these 6 Costly Mistakes Dealerships Make in Google Adwords. 

Finally! A Call Cadence For Your BDC That Produces More Appointments And Sales

Check any BDC, and you’ll likely find that not enough calls are being made to each prospect and that leads are not being reached fast enough. We know that leads drop in quality rapidly after being created, so you need a system for following up with leads fast and often. We’ve got the answer in this post. Check it out now! And since more goes into having an effective BDC than a good Call Cadence, so don’t stop there, learn how to build the best BDC with our free copy of The Ultimate Guide To A Powerhouse BDC.

We’ve shared a lot of information with you in 2017 from sourcing more unique leads to driving traffic through digital advertising, but we’ve got even bigger insights revved up for 2018. If you’re looking for new ways to dominate your market or new strategies to grow your dealership, you’ll want to stay tuned to the Traffic Institute. Until then, download our guide to the Top 10 Ways To Double Traffic, Leads And Sales for the tools you need to start 2018 strong.