Words Every Salesperson Uses—But Shouldn’t
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Traffic
PopularStop Selling Cars. Start Selling Solutions.®
Today, more than ever, cars are commodities. There are countless web sites that give customers the...
Marketing
PopularFinally, The Truth About Selling Cars Online
It seems like the whole automotive industry is singing "Let's Get Digital". In fact, a lot of vendors and industry experts are claiming that digital automotive retailing is the future of the business. Look, we didn't write this post to tell you to hide your head in the sand and ignore the Internet. We'd be silly to deny the power of the web! But is a "Buy Now" button on your website the best way to harness this tool? In our new blog post, we get down to the bottom line about taking car sales online. Check it out and let us know what you think.
Leadership
LatestWords Every Salesperson Uses—But Shouldn’t
Each and every word has the power to make an emotional impact on your customers. Make sure your salespeople's word choices aren't triggering negative emotions for your customers and killing the sale.
Sales
PopularFrom Lazy to Crazy: How to Transform Non-Performing Salespeople into Superstars
Too often business growth and improvement is stalled out because the dealership is filled with the...
Culture
PopularTrust Me…I’m a Car Dealer (Part 3 of 3)
And we’re back with the final four ways you can start building trust with your customers right...