It seems like the whole automotive industry is singing "Let's Get Digital". In fact, a lot of vendors and industry experts are claiming that digital automotive retailing is the future of the business. Look, we didn't write this post to tell you to hide your head in the sand and ignore the Internet. We'd be silly to deny the power of the web! But is a "Buy Now" button on your website the best way to harness this tool? In our new blog post, we get down to the bottom line about taking car sales online. Check it out and let us know what you think.
Technology is great! And as the automotive industry moves more and more of dealership marketing online, we have metrics for everything. But this can easily lead to analysis paralysis. In today's post, we give you 5 simple questions that are the gold standard for measuring the success of your sales and marketing.