Here are the results of the Weekend Traffic Poll for December 16-18.
There was a major downward shift in traffic last weekend as 66% of respondents to the Weekend Traffic Poll reported slow traffic. That means that 15% more dealerships experienced slower traffic last weekend than the weekend of 12/9. Overall, December’s traffic is...
Take a Walk in Your Customers’ Shoes
The other day, I was looking to get a new pair of sneakers. I visited a popular athletic brand's website and started playing with their "create a customized shoe" application. I was able to customize everything about the shoe—I chose a custom color, picked unique...
Here are the results of the Weekend Traffic Poll for December 9-11.
After a drastic dip in traffic the two weeks after Thanksgiving, where slow traffic reports skyrocketed from 37% on November 18 to 57% on December 2, traffic is trending positive this week with 49% of respondents reporting good traffic. While the majority of dealers...
THE DIGITAL MARKETING LIE THAT CAN COST YOU BIG
HOW SEO IS WASTING YOUR TIME AND KILLING YOUR BUDGET Simply put, if you are ready to have a dominant digital presence it’s time to dump SEO. The world of digital advertising might seem like behind-the-scenes magic with lots of three-letter secret codes —CPCs, CPUs,...
Here are the results of the Weekend Traffic Poll for December 2-4.
The results are in and respondents are reporting that traffic was down drastically the weekend beginning on Friday, December 2. In fact, 57% of respondents reported that traffic was slow. That’s down 7 points since last week. With a slow start to the month,...
A Sweet Trick To Increase Traffic
Back in Junior High School, my class decided to sell cookie dough to help defer costs for our end-of-year trip. To incentivize us to get out there and sell as much as possible, the school set a new bike as a prize for whoever sold the most. It was a great looking...
Here are the results of the Weekend Traffic Poll for November 25-27.
Respondents reported that traffic was 50/50 last weekend, with only 50% reporting that traffic was good. That’s down from 63% last week. And seems to suggest that many dealerships were disappointed, as they were hoping to see big draws from Black Friday and the first...
How to Stop Putting Out Fires and Start Moving Mountains
Poor project planning is a major problem facing leadership throughout the business world. We spend so much time putting out small fires that we run out of time to handle bigger things—we run out of time to move the mountains. But ultimately it is moving the mountains...
Here are the results of the Weekend Traffic Poll for November 18-20.
This week, 63% of respondents reported that traffic was good last weekend, with only 37% reporting slow traffic—a positive marker considering that November is typically a slower month for dealerships. In fact, this continues the steady rise in positive traffic reports...
You Can’t Sell Everyone! And Why You Shouldn’t Want To.
The past few months on Facebook have not been exactly fun. If you just want to catch up with friends or see some family photos, you have to wade through a lot of political posts both leading into and as a result of the election. Each time you read one of those posts,...
Here are the results of the Weekend Traffic Poll for November 11-13.
53% of respondents reported that traffic was good last weekend. That’s up 6 points over last week. And up 3 points over October’s average. This could be good news. Most of the dealers who responded to the Dealer Confidence Index reported that they felt the election...
Check Out The Q3 2016 Dealer Confidence Index
The current Dealer Confidence Index stands at 17.7, which indicates that dealers are moderately confident and optimistic about the state of the business. Present Situation Index And Analysis The Present Situation Index for the third quarter of 2016 now stands at -1.3,...