Don’t Be A Turkey: Why VDPs Are For The Birds
Everyone loves to be successful! You know what most people love even more than actual success? Having something to point at the proves their success—a fancy title, a bigger house. Often these ego boosts amount to nothing that matters. You may have been voted "Most...
Here Are The Results Of The Weekend Traffic Poll For November 4-6.
53% of respondents to last weekend’s Traffic Poll reported that traffic was slow. That’s three points down from the previous week. Much of this dip is likely due to the lead up to the election, which occurred on Tuesday. But now the election is over, and in January,...
Spoiler Alert: You’re Giving Away Too Much on Your Inventory Page
We don't get out to the movies that often, but when we do, we like to see a new release, before it’s been running too long. Similarly, if we watch a hot television program, we need to watch the latest episode before hearing the buzz online or catching up with a fellow...
Here Are The Results Of The 10/28 Weekend Traffic Poll
Here are the results of the Weekend Traffic Poll for October 28-30. Traffic last weekend was hit or miss with 50% of respondents reporting that traffic was good, while the other 50% had a slow week. While this shows a slight improvement over last week’s results, it’s...
How To Develop A Brand Your Customers Will Fall For
Whether or not you drink beer, you are probably familiar with that industry's most famous spokesman. Since 2007, The Most Interesting Man In The World has been featured in all of Dos Equis’ advertisements. When the campaign started, Dos Equis was largely a regional...
4 Easy Ways to Become a Better Leader
How important is your role as a leader? Consider this: a three-dimensional pyramid has four points–three points on the bottom and one point at the top. You are the fourth point at the top of the pyramid. With you, your team goes from being two-dimensional to...
Check Out These Results From The 10/21 Weekend Traffic Poll!
We’ve got the results of the Weekend Traffic Poll for October 21-23, 2016, and the outlook’s not so sunny. This week, 62% of dealers reported slow traffic. That’s 22% more dealerships experiencing slower traffic last weekend than the weekend before. And Edmunds.com...
Supercharge Sales & Profits During a Build-Out
Exciting… Hectic… Stressful… these are just a few of the things you may feel during the emotional roller coaster ride of a build out. It's natural to feel these things; renovating a dealership is a big job with lots of moving pieces and parts. But the light at the end...
How to Attract Buyers Who Want to Do Business with You…NOT Because of Inventory or Price
For most dealers, getting customers is the biggest stumbling block keeping them from achieving breakthrough success. The traditional customer acquisition process is frustrating for dealers and hard on their prospects and customers. When you market your...
Get Ready For The Results Of The 10/14 Weekend Traffic Poll
The results of the Weekend Traffic Poll for October 14-16 are in! And many of you think that things are looking up. Last weekend, 60% of dealers reported good traffic. That’s up 8% from the previous weekend. Meanwhile, 40% of dealers are still reporting that traffic...
Check It Out: The Results Of The 10/7 Weekend Traffic Poll Are Here And This Is Big…
We’ve got the results of the Weekend Traffic Poll for October 7-9! And you won’t believe what dealers across the country had to say. 52% of dealers reported good traffic last weekend. While 48% said that traffic was slow. This could mean a lot of things. Some people...
Sell Your Customers BEFORE They Show Up
You may know us as automotive marketing experts and authors, but there's another thing about us that you probably don't know. Something that defines who we are. We are both foodies of the highest order—always on the search for the latest and greatest in the culinary...