Finally, The Truth About Selling Cars Online
It seems like the whole automotive industry is singing “Let’s Get Digital”. In fact, a lot of vendors and industry experts are claiming that digital automotive retailing is the future of the business. Look, we didn’t write this post to tell you to hide your head in the sand and ignore the Internet. We’d be silly to deny the power of the web! But is a “Buy Now” button on your website the best way to harness this tool? In our new blog post, we get down to the bottom line about taking car sales online. Check it out and let us know what you think.
5 Traits Your Customers Look For In Salespeople And You Should Too
Customers won’t buy a car from a salesperson they hate. But hiring likable and competent salespeople can be difficult. That’s why we’ve put together a list of the five traits you should look for in every candidate and the questions you need to ask to identify these traits.
Building Rapport Is As Easy As A…B…C… Three Easy Steps That’ll Help Your Salespeople Connect With Customers Faster
Too many salespeople are only focused on pushing the sale—they don’t take time to build rapport with their customers. But building rapport with every customer will increase their sales. That’s why we’ve put something together that’ll make building rapport as easy as A…B…C…
One Easy Way To Get More Customer Testimonials On Your Dealership’s Page
People don’t like dealerships. From bad portrayals in the movies to skewed news reporting, everyone paints dealerships as the bad guy. But too many dealerships are missing out on a simple tool that will help them turn the tables on the common stereotypes…
How You Can Harness The Power Of Word-Of-Mouth Advertising
One of the most powerful ways to promote and communicate the value of your dealership is by getting other people who think your dealership experience is great – to say it to others.
In our latest blog post we give dealers a few simple, but BIG ideas on how to leverage word-of-mouth advertising at their dealership.
You can get it here: http://trafficinstitute.com/can-harness-power-word-mouth-advertising/
Stop Salespeople From Striking Out And Redefine How Your Dealership Views Ups
Dealerships across the country are losing out on sales every day because salespeople are striking out with their ups. But it doesn’t have to be this way. Learn how your salespeople can hit a home run with every up.
How To Keep Millennial Employees From Killing Your Business
Does it feel like millennials are killing your business? Lately, we’ve heard a lot of buzz about millennials and the impact they’re having on dealerships. That’s why we’ve put together some quick tips for how to deal with the millennials in the workforce.
It’s Not What You Say…It’s How You Say It—Teaching Your Team Tonality And How It Can Help You Sell More Cars
You teach your salespeople about the inventory, the processes, and how to close a sale. But most salespeople are never trained on their tonality even though good use of tonality can help your team build rapport with customers, which will help them close more deals. That’s why we’ve put together a guide for training your team on the importance of tonality.
Killer Time-Saving Tactics For Dealers In 2023
There aren’t enough hours in the day to get everything done—from needy employees to demanding customers most dealers just jump from one fire to the next. But many dealers don’t realize these time sucks are stalling their dealership’s growth. So stop holding yourself back from getting more. If you wanna take 2023 by storm, make more money and take no prisoners then you need this list.
Your Roadmap To Traffic In 2023—How Independent Dealers Can Pull Ahead Of The Pack
Do you want to grow in 2021? We’ve put together your roadmap for helping your dealership stand out and ensure continued growth next year.
Take The New Year By Storm And Crush Your 2023 Goals With These 7 Easy Dealership New Year’s Resolutions
It’s a new year AND a new decade. Many dealerships spent the end of the year focusing their energy on making last-minute sales and wrapping up the year. We won’t argue that it’s important close out every month strong, but now the new year is upon us. What’s your plan for growth now that the new year is here?
What Christmas Shopping Can Teach You About Selling Cars
Tis’ the season…for buying. But how can we turn that same passion for Christmas shopping into shopping at your dealership? We’ve outline one easy solution that’ll have your customers knocking down the doors in our latest blog post.