The Dealership Traffic Blog

NADA Speaker And Digital Expert Shares How You Can Increase Your Unique Leads Fast Using Facebook

NADA Speaker And Digital Expert Shares How You Can Increase Your Unique Leads Fast Using Facebook

Nationally recognized Digital Marketing expert, Rich Bolandi, recently gained noteworthy attention for his presentation at the NADA convention in Las Vegas. His presentation Maximize Facebook’s Ad Platform To Get More Leads Today explained the formula every dealer needs to know if they want to be successful in getting more qualified leads from the social media platform. Missed the presentation? We’ve got the recap in our new post.

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The Marketing Medium That Drives A Ton Of Traffic

The Marketing Medium That Drives A Ton Of Traffic

There are more marketing channels, mediums, and opportunities than ever before. That means that as a business owner, and thus as an advertiser, deciding where and where not to advertise is a BIG choice with BIG implications. The problem is that, when faced with this...

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What’s Working Now? Marketing That Drives Sales

What’s Working Now? Marketing That Drives Sales

If you’re like many dealers today, what you’re doing to attract customers is not working the way it should be—or the way it once did. There was a time when you could just buy ads, show up at the dealership or send a postcard and get traffic. That’s no longer the case.

Have you been wondering what’s changed? Where have all the customers gone? If so, we’ve got the answers in our new post.

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How To Stand Out And Attract More Customers Today

How To Stand Out And Attract More Customers Today

The hard truth in car sales is that customers do most of their shopping and decision-making before they set foot in a dealership. So your mission should be selling your solution as early as possible! In our new post, we give you some quick tips to accomplish this goal FAST.

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What’s Wrong With Your Connect Rate And How To Fix It

What’s Wrong With Your Connect Rate And How To Fix It

There are a lot of metrics that come into play when you’re evaluating the effectiveness of your BDC. One of the most important that rarely gets the attention it needs is Connect Rate. That’s partially because the definition of Connect Rate varies depending on who you ask and also because many BDCs are not generating enough activity to achieve an acceptable benchmark. In our new post, we dig into this important metric and show you what you can do to get your team where they need to be.

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