We all know that the negative stereotypes about car salespeople are the worst. They build a wall between your sales team and your customers and that wall is hard to climb over. But if you can manage to create a human-to-human connection, it is possible. It just takes a little interest on the part of your sales people and a few key questions.read more
If you’re like many dealers today, what you’re doing to attract customers is not working the way it should be—or the way it once did. There was a time when you could just buy ads, show up at the dealership or send a postcard and get traffic. That’s no longer the case.
Have you been wondering what’s changed? Where have all the customers gone? If so, we’ve got the answers in our new post.read more
Technology is great! And as the automotive industry moves more and more of dealership marketing online, we have metrics for everything. But this can easily lead to analysis paralysis. In today’s post, we give you 5 simple questions that are the gold standard for measuring the success of your sales and marketing.read more
Does it feel like millennials are killing your business? Lately, we’ve heard a lot of buzz about millennials and the impact they’re having on dealerships. That’s why we’ve put together some quick tips for how to deal with the millennials in the workforce.read more
Today is the golden age of Facebook marketing. But because advertising in Facebook is a whole new world, it’s important that you get ahead of the game and learn the tips and tricks now that will make Facebook work for you and your dealership.read more
Check any BDC and you’ll find that not enough calls are being made to each prospect and that leads are not being reached fast enough. We know that leads drop in quality rapidly after being created, so you need a system for following up with leads fast and often. We’ve got the answer in our new post. Check it out now!read more
The hard truth in car sales is that customers do most of their shopping and decision-making before they set foot in a dealership. So your mission should be selling your solution as early as possible! In our new post, we give you some quick tips to accomplish this goal FAST.read more
Last month Facebook recalibrated the algorithm that determines what people see in their News Feed. What does this mean for your dealership? We tell you in our new blog post.read more
There are a lot of metrics that come into play when you’re evaluating the effectiveness of your BDC. One of the most important that rarely gets the attention it needs is Connect Rate. That’s partially because the definition of Connect Rate varies depending on who you ask and also because many BDCs are not generating enough activity to achieve an acceptable benchmark. In our new post, we dig into this important metric and show you what you can do to get your team where they need to be.read more
Point blank: Your sales team needs to start asking better questions. In our new post, we show you the questions they should be asking to create better connections with customers and sell more cars.read more
Words are powerful. They have the ability to inspire, discourage, dissuade and convince. Especially in advertising. In fact, we’ve found that certain words act like triggers, forcefully pulling customers to your store.
And now we’re sharing these power words with you.read more
2017 was the first year since the financial crisis that saw a decline in sales in the auto industry, coming in well below 2016’s record year. But slowing sales in the industry doesn’t have to be scary. You just need a clear plan for how you can remain profitable in slow times.read more