The Dealership Traffic Blog

What’s Working Now? Marketing That Drives Sales

What’s Working Now? Marketing That Drives Sales

If you’re like many dealers today, what you’re doing to attract customers is not working the way it should be—or the way it once did. There was a time when you could just buy ads, show up at the dealership or send a postcard and get traffic. That’s no longer the case.

Have you been wondering what’s changed? Where have all the customers gone? If so, we’ve got the answers in our new post.

read more
How To Stand Out And Attract More Customers Today

How To Stand Out And Attract More Customers Today

The hard truth in car sales is that customers do most of their shopping and decision-making before they set foot in a dealership. So your mission should be selling your solution as early as possible! In our new post, we give you some quick tips to accomplish this goal FAST.

read more
What’s Wrong With Your Connect Rate And How To Fix It

What’s Wrong With Your Connect Rate And How To Fix It

There are a lot of metrics that come into play when you’re evaluating the effectiveness of your BDC. One of the most important that rarely gets the attention it needs is Connect Rate. That’s partially because the definition of Connect Rate varies depending on who you ask and also because many BDCs are not generating enough activity to achieve an acceptable benchmark. In our new post, we dig into this important metric and show you what you can do to get your team where they need to be.

read more
10 Ways To Grow When Everyone Else Is Slow

10 Ways To Grow When Everyone Else Is Slow

2017 was the first year since the financial crisis that saw a decline in sales in the auto industry, coming in well below 2016’s record year. But slowing sales in the industry doesn’t have to be scary. You just need a clear plan for how you can remain profitable in slow times.

read more