The Miracle Of The Car Business
…and Why THIS Business Is The GREATEST Business On Earth Do you have a washer and a dryer at your house? How long have you had them? Do you remember the last time you replaced them? Why did you replace them? Did the old ones break? Did you move into a new house?...
Trust Me…I’m a Car Dealer (Part 3 of 3)
And we’re back with the final four ways you can start building trust with your customers right now. Remember, building trust with your present and future business is one of the most important things you can do to start growing your business today. People want to buy...
Trust Me…I’m a Car Dealer (Part 2 of 3)
Last time we talked about what an integral role trust plays in the buying process. Think about it. Would you rather do business with someone you trust or someone you don’t? Buying a car is one of the biggest purchases most people make in their lives. It can be scary,...
Increase Your Speed To Lead
Are you currently generating any leads from your web site? If so, how quickly are you contacting them? A recent study found that the success rate with leads drops rapidly as time passes. Not surprising. What is surprising is how quickly the value of a lead decays....
Trust Me…I’m a Car Dealer (Part 1 of 3)
Trust—it's a serious issue in this business. There's a tremendous propagation of the cliché car salesman stereotype in this country, and it's not helping anyone sell more cars. The harsh reality is, a lot of people do have negative past experiences about the car...
Maximize The Conversion Rate On Your Web Site
The biggest flaw in automotive marketing today is the abysmal conversion rate on most dealership web sites. The conversion rate is defined as the percentage of unique visitors that become leads. Despite vast sums of money being invested to drive traffic to dealership...
Don’t Limit Your Marketing To In-Market Shoppers Only
At any given time only about two percent of the population is actively shopping for a vehicle. Almost all dealership marketing is focused on attracting a portion of that two percent. The result is what you’re used to—a tiny sliver of a small pie. Our members have...
Use A Real Personality In Your Marketing
Most car ads either feature loud-mount voiceover artist, a pretty spokesmodel, a dog or just pictures of cars. It shouldn’t come as a surprise that customers do not feel a connection to voiceover guys, spokesmodels, or pictures of cars. On the other hand, our members...
Position Your Dealership As A Supporter Of People And The Community
Most dealerships appear to be about one thing—selling cars. Nothing wrong with that, but that position does not inspire very much excitement or loyalty among customers. A simple and effective way to get your dealership to stand out and see a big increase in traffic is...
Create Exciting Monthly Promotions That Are Relevant To The Current Conversation
Have you seen or heard any car ads recently? They’re usually pretty bad. A lot of screaming and yelling, loud heavy metal music, cars driving past, low prices flashing on the screen. And they all seem the same. In fact, they’re so bad that most dealerships have...
Create Compelling Offers That Motivate People To Buy Now Rather Than Later
Here’s the deal: everybody wants a nicer car, a newer car than they one they’re driving right now. But most people are comfortably inclined to wait until later to act on their desires. Dr. Maxwell Maltz called this the deferred life plan—meaning, most people generally...
Give Customers A Clear Reason To Choose Your Store Over All Others
The one thing all customers are seeking more than anything else is a buying preference—a reason to choose one car over another, one dealership over another. In the absence of a clear buying preference, customers resort to choosing a dealership based on location,...