Are you currently generating any leads from your web site? If so, how quickly are you contacting them? A recent study found that the success rate with leads drops rapidly as time passes. Not surprising. What is surprising is how quickly the value of a lead decays. Think minutes, not hours or days.

To convert the highest percentage of your leads into traffic, call them in under one minute of receiving the lead. If you don’t get them, try them again ten minutes later. Still don’t get them? Try again 20 minutes later. Attempting to contact a lead three times in the first 30 minutes will create an immediate spike in the percentage of leads that convert to appointment, and ultimately become traffic in the dealership.

You’ll know you’re contacting your leads quickly enough when you convert at least 85 percent your valid leads into appointments.