A Scary Future For Car Dealers (And A Better Way)
While most dealers are scurrying around chasing after the thin deals of today, you can and should be directing your efforts toward accelerating tomorrow’s buyers to create your own evergreen crop of “solutions” buyers who value your help and the service you provide and are happy to pay more for it. It’s the biggest opportunity in the car business and the most untapped source of customers.
How To Win Over The Millennial Car-Buying Population
Millennials are taking over! Everywhere we turn its Millennials are doing this and Millennials aren’t doing that, Millennials, Millennials, Millennials. But it makes sense because Millennials are now the largest buying group in the automotive marketplace. So here’s everything you need to know about selling to Millennial car shoppers.
What’s Working Now? Marketing That Drives Sales
If you’re like many dealers today, what you’re doing to attract customers is not working the way it should be—or the way it once did. There was a time when you could just buy ads, show up at the dealership or send a postcard and get traffic. That’s no longer the case.
Have you been wondering what’s changed? Where have all the customers gone? If so, we’ve got the answers in our new post.
Experts Predict New Car Shortages Will Roll Into 2023— Here’s One Simple Solution You Can Do RIGHT NOW To Combat It
Many dealerships are already spinning their wheels trying to figure out how to combat the current vehicle shortage. But with many experts saying the shortage is slated to continue well into 2023, we’ve got a simple solution you can use RIGHT NOW to combat the downward momentum the inventory shortage could put on your sales.
Keep The Good Times Rolling—How To Turn Your Busy Summer Into A Profitable Fall
Dealers all over the country are reporting high sales numbers, many are even breaking records month after month. But the business of summer won’t last forever. Make sure your dealership has what it takes to keep the momentum going as we shift into fall.
One Big Myth Of Automotive Marketing
Dealers who believe this big automotive marketing myth are throwing thousands of dollars away. Don’t fall prey to this marketing pitfall, learn how you can avoid this mistake and get better response from your advertising today.
What To Expect From 2020 Quarter 4 Car Sales
2020 has already been a crazy year for automotive sales and experts predict the fourth quarter is only going to continue that trend. Here’s everything you need to know to make sure your dealership is prepared for the fourth quarter.
4 Books That’ll Help Your Dealership Get Back On Track
Many dealerships are facing numerous unprecedented challenges right now. But no matter what you’re facing, we’ve curated recommendations for tackling any obstacle holding your dealership back from growth right now.
There Is No New Normal—Here’s How Dealerships Can Turn COVID-19 Setbacks Into Opportunities
Just because things are crazy right now doesn’t mean your dealership’s sales should suffer. Too many dealers are taking this “new normal” that’s been forced upon us at face value and are struggling to keep sales up. While it’s true the pandemic might’ve thrown a monkey wrench into your sales, it doesn’t mean you have to take the setbacks lying down. That’s why we’ve put together a list of ways you can take the reins and help your dealership grow in the wake of COVID-19 “setbacks.”
Everything Your Dealership Needs To Know Before Reopening After The COVID-19 Lockdown
As stay-at-home orders are beginning to lift around the country, many dealerships are facing the reality that daily operations are going to be drastically different than they were pre-coronavirus. And if dealerships want to survive the next couple of months, it’s especially important they know what to consider as they ramp up operations. That’s why we’ve put together a list of everything you need to know before re-opening after a shutdown.
How to Sustain Success In Uncertain Times (Part 2 of 2)
Last week we shared some of our top strategies for sustaining success in uncertain times. We broke this piece up into two parts, so you can implement a few strategies at a time. Here’s the second set of tactics to help you bounce back.
How to Sustain Success In Uncertain Times (Part 1 of 2)
A few months ago, life was good. You finally had your processes in line, and your well-oiled machine was making you some serious green. The experts were predicting another year of record sales. And then it happened...coronavirus...and the whole world seemed to implode...