The Dealership Traffic Blog

A Scary Future For Car Dealers (And A Better Way)

A Scary Future For Car Dealers (And A Better Way)

While most dealers are scurrying around chasing after the thin deals of today, you can and should be directing your efforts toward accelerating tomorrow’s buyers to create your own evergreen crop of “solutions” buyers who value your help and the service you provide and are happy to pay more for it. It’s the biggest opportunity in the car business and the most untapped source of customers.

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How To Win Over The Millennial Car-Buying Population

How To Win Over The Millennial Car-Buying Population

Millennials are taking over! Everywhere we turn its Millennials are doing this and Millennials aren’t doing that, Millennials, Millennials, Millennials. But it makes sense because Millennials are now the largest buying group in the automotive marketplace. So here’s everything you need to know about selling to Millennial car shoppers.

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What’s Working Now? Marketing That Drives Sales

What’s Working Now? Marketing That Drives Sales

If you’re like many dealers today, what you’re doing to attract customers is not working the way it should be—or the way it once did. There was a time when you could just buy ads, show up at the dealership or send a postcard and get traffic. That’s no longer the case.

Have you been wondering what’s changed? Where have all the customers gone? If so, we’ve got the answers in our new post.

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One Big Myth Of Automotive Marketing

One Big Myth Of Automotive Marketing

Dealers who believe this big automotive marketing myth are throwing thousands of dollars away. Don’t fall prey to this marketing pitfall, learn how you can avoid this mistake and get better response from your advertising today.

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What To Expect From 2020 Quarter 4 Car Sales

What To Expect From 2020 Quarter 4 Car Sales

2020 has already been a crazy year for automotive sales and experts predict the fourth quarter is only going to continue that trend. Here’s everything you need to know to make sure your dealership is prepared for the fourth quarter.

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There Is No New Normal—Here’s How Dealerships  Can Turn COVID-19 Setbacks Into Opportunities

There Is No New Normal—Here’s How Dealerships Can Turn COVID-19 Setbacks Into Opportunities

Just because things are crazy right now doesn’t mean your dealership’s sales should suffer. Too many dealers are taking this “new normal” that’s been forced upon us at face value and are struggling to keep sales up. While it’s true the pandemic might’ve thrown a monkey wrench into your sales, it doesn’t mean you have to take the setbacks lying down. That’s why we’ve put together a list of ways you can take the reins and help your dealership grow in the wake of COVID-19 “setbacks.”

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Everything Your Dealership Needs To Know Before  Reopening After The COVID-19 Lockdown

Everything Your Dealership Needs To Know Before Reopening After The COVID-19 Lockdown

As stay-at-home orders are beginning to lift around the country, many dealerships are facing the reality that daily operations are going to be drastically different than they were pre-coronavirus. And if dealerships want to survive the next couple of months, it’s especially important they know what to consider as they ramp up operations. That’s why we’ve put together a list of everything you need to know before re-opening after a shutdown.

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How to Sustain Success In Uncertain Times (Part 1 of 2)

How to Sustain Success In Uncertain Times (Part 1 of 2)

A few months ago, life was good. You finally had your processes in line, and your well-oiled machine was making you some serious green. The experts were predicting another year of record sales. And then it happened...coronavirus...and the whole world seemed to implode...

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