Everywhere you turn nowadays it feels like someone has a tool for your dealership to embrace digital retailing. But how do you separate fact from fiction? And how do you determine what’s best for your business? We’ve put together a quick post to help set the record straight.
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Each and every word has the power to make an emotional impact on your customers. Make sure your salespeople’s word choices aren’t triggering negative emotions for your customers and killing the sale.
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Every dealership has similar steps to the sales process. But there’s one pivotal step almost every salesperson could be doing better, and it could be costing you thousands in sales each month. Here’s how to fix it.
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Millennials are taking over! Everywhere we turn its Millennials are doing this and Millennials aren’t doing that, Millennials, Millennials, Millennials. But it makes sense because Millennials are now the largest buying group in the automotive marketplace. So here’s everything you need to know about selling to Millennial car shoppers.
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Is your BDC worth the cost it takes to run it? Here’s everything you need to make sure your BDC is firing on all cylinders and helping you sell more cars.
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