People don’t like dealerships. From bad portrayals in the movies to skewed news reporting, everyone paints dealerships as the bad guy. But too many dealerships are missing out on a simple tool that will help them turn the tables on the common stereotypes…
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Customers will close themselves when they feel heard, understood and guided. If you truly want a customer to take your recommendations and commit to the purchase, then your salespeople need them to accept and confirm for themselves that they’ve actually heard and understood them. However, most don’t. Here’s how you can train your salespeople to have better conversations and close more sales.
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Millennials are taking over! Everywhere we turn its Millennials are doing this and Millennials aren’t doing that, Millennials, Millennials, Millennials. But dealers need to start listening because in the next five years Millennials will be the largest buying group in the automotive marketplace. Here’s everything you didn’t know you needed to know about Millennial car shoppers.
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There aren’t enough hours in the day to get everything done—from needy employees to demanding customers most dealers just jump from one fire to the next. But many dealers don’t realize these time sucks are stalling their dealership’s growth. So stop holding yourself back from getting more. If you wanna take 2020 by storm, make more money and take no prisoners then you need this list.
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It’s a new year AND a new decade. Many dealerships spent the end of the year focusing their energy on making last-minute sales and wrapping up the year. We won’t argue that it’s important close out every month strong, but now the new year is upon us. What’s your plan for growth now that the new year is here?
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