The Dealership Traffic Blog

The Call Cadence You’ve Been Looking For To Help Your BDC Book More Appointments

The Call Cadence You’ve Been Looking For To Help Your BDC Book More Appointments

If at first, you don’t succeed, try, try, try again. But sometimes it’s hard to determine when you should keep trying and when it’s smart to cut your losses. In the auto business, we’re faced with this problem daily. Like when your BDC doesn’t succeed at making contact with a lead after the first call. Then questions like, should you try again, when should you try again and how many times should you try again, all come into play. But knowing the right amount of times to call each lead will increase appointments and sales. We’ve taken all the questions out of how many times you should call—and when—with our Ultimate BDC Call Cadence.

read more
10 Ways To Grow When Everyone Else Is Slow

10 Ways To Grow When Everyone Else Is Slow

Here’s some scary news for you: auto sales fell the most last quarter than they have since August 2010. But slowing sales in the industry doesn’t have to be scary. You just need a clear plan for how you can remain profitable in slow times.

read more
How To Prepare For Selling Season

How To Prepare For Selling Season

Summertime is a GREAT time to be a car dealer! The market is flooded with Active Shoppers, and it’s high time for selling cars! But are you sure you’re reaping all the rewards from this added opportunity? In our new post, we show how to make sure you aren’t leaving anything on the table.

read more
VDPs VS. Leads—Which Is More Important?

VDPs VS. Leads—Which Is More Important?

Since most customers are doing the majority of their research online before buying a car, there’s been a lot of emphasis placed on VDP KPIs, like VDP views and time spent on VDP, which has left us asking, “But what about the leads?” And we weren’t the only ones! When we received the question in response to the Big Idea Newsletter, we knew it was time to tackle that question head on.

read more
Finally, The Truth About Selling Cars Online

Finally, The Truth About Selling Cars Online

It seems like the whole automotive industry is singing “Let’s Get Digital”. In fact, a lot of vendors and industry experts are claiming that digital automotive retailing is the future of the business.

Look, we didn’t write this post to tell you to hide your head in the sand and ignore the Internet. We’d be silly to deny the power of the web! But is a “Buy Now” button on your website the best way to harness this tool? In our new blog post, we get down to the bottom line about taking car sales online. Check it out and let us know what you think.

read more