The Dealership Traffic Blog

How To Prepare For Selling Season

How To Prepare For Selling Season

Summertime is a GREAT time to be a car dealer! The market is flooded with Active Shoppers, and it’s high time for selling cars! But are you sure you’re reaping all the rewards from this added opportunity? In our new post, we show how to make sure you aren’t leaving anything on the table.

read more
VDPs VS. Leads—Which Is More Important?

VDPs VS. Leads—Which Is More Important?

Since most customers are doing the majority of their research online before buying a car, there’s been a lot of emphasis placed on VDP KPIs, like VDP views and time spent on VDP, which has left us asking, “But what about the leads?” And we weren’t the only ones! When we received the question in response to the Big Idea Newsletter, we knew it was time to tackle that question head on.

read more
Finally, The Truth About Selling Cars Online

Finally, The Truth About Selling Cars Online

It seems like the whole automotive industry is singing “Let’s Get Digital”. In fact, a lot of vendors and industry experts are claiming that digital automotive retailing is the future of the business.

Look, we didn’t write this post to tell you to hide your head in the sand and ignore the Internet. We’d be silly to deny the power of the web! But is a “Buy Now” button on your website the best way to harness this tool? In our new blog post, we get down to the bottom line about taking car sales online. Check it out and let us know what you think.

read more
5 Ways To Attract More Customers Without Spending More On Advertising

5 Ways To Attract More Customers Without Spending More On Advertising

You wanna sell more cars. (Doesn’t everybody?) And to sell more cars, you need more customers. That’s why most car dealers spend the majority of their time trying to figure out how to gain market share and pull more customers to their dealerships. But what if we told you there is an easier way? In our new blog post, we’ll show you 5 POWERFUL techniques to attract more customers to your store without spending more on advertising.

read more
The Four Warning Signs A Market Retraction Is Here—What’s A Dealer To Do?

The Four Warning Signs A Market Retraction Is Here—What’s A Dealer To Do?

Industry experts have been promising a market downturn for more than a year now. And with each quarter their warnings become more enthusiastic. And yet, March sales finished strong. So what’s the deal? How can you know if we’re really headed for a market retraction or if they’re just blowing smoke. Well, we did some digging and we uncovered 4 warning signs that a market retraction isn’t just coming…it’s here. Plus, we’ll tell you what you can do about it!

read more
Change The Perception Of Your Dealership: Make Visiting Your Showroom An Experience

Change The Perception Of Your Dealership: Make Visiting Your Showroom An Experience

Make doing business with you unique and exciting – even if under the curtains it’s ordinary.

That’s the message in today’s blog post, and we show you how you can turn your ordinary showroom into a unique and exciting visit with a few simple tweaks to your thinking.

You can read all about it here: http://trafficinstitute.com/change-perception-dealership-make-visiting-showroom-experience/

read more
How You Can Harness The Power Of Word-Of-Mouth Advertising

How You Can Harness The Power Of Word-Of-Mouth Advertising

One of the most powerful ways to promote and communicate the value of your dealership is by getting other people who think your dealership experience is great – to say it to others.

In our latest blog post we give dealers a few simple, but BIG ideas on how to leverage word-of-mouth advertising at their dealership.

You can get it here: http://trafficinstitute.com/can-harness-power-word-mouth-advertising/

read more
The Secret To Recruiting MVPs (Part 3 of 3)

The Secret To Recruiting MVPs (Part 3 of 3)

Making the interview process as effective and efficient as possible is key to successful recruiting endeavors. One major component of an effective interview process is asking great questions, which is Step 3 of recruiting MVPs. Step 3: Ask effective interview...

read more