The Dealership Traffic Blog

How To Stand Out And Attract More Customers Today

How To Stand Out And Attract More Customers Today

The hard truth in car sales is that customers do most of their shopping and decision-making before they set foot in a dealership. So your mission should be selling your solution as early as possible! In our new post, we give you some quick tips to accomplish this goal FAST.

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What’s Wrong With Your Connect Rate And How To Fix It

What’s Wrong With Your Connect Rate And How To Fix It

There are a lot of metrics that come into play when you’re evaluating the effectiveness of your BDC. One of the most important that rarely gets the attention it needs is Connect Rate. That’s partially because the definition of Connect Rate varies depending on who you ask and also because many BDCs are not generating enough activity to achieve an acceptable benchmark. In our new post, we dig into this important metric and show you what you can do to get your team where they need to be.

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10 Ways To Grow When Everyone Else Is Slow

10 Ways To Grow When Everyone Else Is Slow

2017 was the first year since the financial crisis that saw a decline in sales in the auto industry, coming in well below 2016’s record year. But slowing sales in the industry doesn’t have to be scary. You just need a clear plan for how you can remain profitable in slow times.

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5 Books That Will Help You Grow Your Dealership In 2018

5 Books That Will Help You Grow Your Dealership In 2018

We’re big readers. We know not everyone is, but we’ve found that reading is the easiest way to get ahead in both life and business. To make things easier for you, we put together a list of 5 books that will revolutionize the way you approach your business in 2018. All you have to do is read them.

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From Lucrative Facebook Leads To Questions Your Sales Team Must Be Asking, Here’s What You Missed In 2017

From Lucrative Facebook Leads To Questions Your Sales Team Must Be Asking, Here’s What You Missed In 2017

It’s been a busy year for the auto business, and here at the Traffic Institute, we’ve worked hard to keep you up-to-date on everything from training a powerful sales team to our insider knowledge on attracting unique leads through Facebook advertising, all to help you stand out and sell more even in a crowded marketplace. As we say goodbye to 2017, we’ve put together a collection of our most valuable posts for you to look back at or catch up on.

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The Call Cadence You’ve Been Looking For To Help Your BDC Book More Appointments

The Call Cadence You’ve Been Looking For To Help Your BDC Book More Appointments

If at first, you don’t succeed, try, try, try again. But sometimes it’s hard to determine when you should keep trying and when it’s smart to cut your losses. In the auto business, we’re faced with this problem daily. Like when your BDC doesn’t succeed at making contact with a lead after the first call. Then questions like, should you try again, when should you try again and how many times should you try again, all come into play. But knowing the right amount of times to call each lead will increase appointments and sales. We’ve taken all the questions out of how many times you should call—and when—with our Ultimate BDC Call Cadence.

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