The Call Cadence You’ve Been Looking For To Help Your BDC Book More Appointments
If at first, you don’t succeed, try, try, try again. But sometimes it’s hard to determine when you should keep trying and when it’s smart to cut your losses. In the auto business, we’re faced with this problem daily. Like when your BDC doesn’t succeed at making contact with a lead after the first call. Then questions like, should you try again, when should you try again and how many times should you try again, all come into play. But knowing the right amount of times to call each lead will increase appointments and sales. We’ve taken all the questions out of how many times you should call—and when—with our Ultimate BDC Call Cadence.
Big Ideas From Last Week’s Panel On Advertising In Google And Facebook You Can Implement Today
Last Friday, Rich Bolandi, the Director Of Digital Marketing and Facebook Advertising expert at Gravitational Marketing, sat on a panel for FIADA with Zach Klempf, CEO and Founder of Selly Automotive, to discuss the benefits of dealerships advertising on Facebook and Google. See what they had to say in our new post.
7 Big Ideas From The Rich Dealers Find Your Mojo Mastermind Meeting
Four times a year, successful dealers from across the United States and Canada travel to sunny Orlando, Florida to discuss business-accelerating strategies that drive additional traffic, leads and sales. Here’s what we talked about at last month’s session.
The Four Warning Signs A Market Retraction Is Here—What’s A Dealer To Do?
Industry experts have been promising a market downturn for more than a year now. And with each quarter their warnings become more enthusiastic. And yet, March sales finished strong. So what’s the deal? How can you know if we’re really headed for a market retraction or if they’re just blowing smoke. Well, we did some digging and we uncovered 4 warning signs that a market retraction isn’t just coming…it’s here. Plus, we’ll tell you what you can do about it!
The Secret To Success: It’s What You Say And What Your Sales Team Does
It’s no secret things in the automotive industry today are changing and faster than ever before. Technology has become more sophisticated, competition more keen, and consumers—the people who buy your vehicles—have become more educated and aware. In fact, most research...
Change The Perception Of Your Dealership: Make Visiting Your Showroom An Experience
Make doing business with you unique and exciting – even if under the curtains it’s ordinary.
That’s the message in today’s blog post, and we show you how you can turn your ordinary showroom into a unique and exciting visit with a few simple tweaks to your thinking.
You can read all about it here: http://trafficinstitute.com/change-perception-dealership-make-visiting-showroom-experience/
The Secret To Recruiting MVPs (Part 3 of 3)
Making the interview process as effective and efficient as possible is key to successful recruiting endeavors. One major component of an effective interview process is asking great questions, which is Step 3 of recruiting MVPs. Step 3: Ask effective interview...
The Secret To Recruiting MVPs (Part 2 of 3)
Last time we showed you Step 1 of recruiting MVPs by demonstrating how to create a compelling ad that will attract high-level prospective employees for your dealership. But getting premium applicants is only part of the battle. You still have to weed out the ones who...
The Secret To Recruiting MVPs (Part 1 of 3)
Most dealers and managers we speak to hate recruiting. They don’t have the time to get resumes, review them, sort and sift through the candidates, bring them in, interview them and then select the right candidates to bring on board. Even then, it can be pretty hit or...
Are Your Leads Self-Destructing?
Growing up, I used to love watching re-runs of the show Mission: Impossible. Each episode would start the same way—the leader of the team would receive a recording of what spy mission they were about to go on, and then the voice would say "This message will...
The Experts Are Wrong (Part 2 of 2)
Now that you know that experts are wrong about hiring voice-over talent, the next natural question you should be asking is "what else are they wrong about?" An excellent question! It's an easy answer as well—there's another common advertising "fact" that is nothing...
The Experts Are Wrong (Part 1 of 2)
Owning and running your dealership puts a lot on your plate. At any given time, you are thinking about inventory, staff, expenses, and of course, advertising. It's difficult being an expert at everything, so it would be nice to rely on the knowledge of professionals...