What’s Wrong With Your Connect Rate And How To Fix It
There are a lot of metrics that come into play when you’re evaluating the effectiveness of your BDC. One of the most important that rarely gets the attention it needs is Connect Rate. That’s partially because the definition of Connect Rate varies depending on who you ask and also because many BDCs are not generating enough activity to achieve an acceptable benchmark. In our new post, we dig into this important metric and show you what you can do to get your team where they need to be.
5 Facebook Tips Guaranteed To Generate More Leads For Your Dealership Right Now
Today is the golden age of Facebook marketing. If used correctly, Facebook can be a powerful tool for any dealership looking to sell more cars. Here’s what you need to know in order to make money using Facebook Ads.
What’s Working Now? Marketing That Drives Sales
In today’s NOW culture, marketing strategies are out-of-date almost as fast as they are created. Read our new blog post to find out what’s working NOW to drive more traffic and sell more cars.
Four Ways To Hire Great, Long-Lasting Employees
You work day in and day out to ensure your dealership is running smoothly and making money. But you can’t steer the ship alone. That’s why we’ve put together your guide to hiring employees who are motivated, resourceful and excited about their work.
VDPs VS. Leads—Which Is More Important?
Since most customers are doing the majority of their research online before buying a car, there’s been a lot of emphasis placed on VDP KPIs, like VDP views and time spent on VDP, which has left us asking, “But what about the leads?” And we weren’t the only ones! So we tackle that question head on in our new post.
3 Simple Ideas You Can Do Today To Recover From A Bad Tax Season
Dealerships across the county fell victim to a bad tax return season. Here’s a plan to bounce back.
Everything Dealers Need To Know About Quarter One Automotive Sales
The automotive industry had a rough first quarter. And some industry experts predict it’s only slated to get worse in the coming year. Here’s everything you need to know about this past quarter in automotive sales.
How To Compete With (And Even Beat) Convenience-Driven Start-Ups
Convenience-driven start-ups are having their moment in the automotive industry, and it has some experts wondering how traditional dealerships can compete. Does your dealership have what it needs in order to compete with the growing shift towards car buying convenience?
The Fall Of The Modern Car Dealer
These days being a car dealer is rough. From the price wars to growing government regulations to perceptions in the media, it feels like NO ONE is on your side. What’s worse, some dealers are content to sit by and be a slave to these factors. But our new infographic will show you how to easily break free from the chains, come out ahead and sell more cars today.
What You Need To Know About Tax-Time Traffic In Order To Maximize Car Sales
It’s true. Tax season is busy season for many dealerships. But 2019 is different. There were a lot of tax law changes this past year and it affected millions of Americans, which in turn is affecting a lot of dealerships. Are you one of them? Here’s what you need to know about the 2019 tax season.
Reinventing The Way Dealerships Speak To Customers
Jargon makes customers feel uncomfortable. Don’t let jargon kill your sales, here are alternative phrases that’ll help you better connect with your customers.
Forecast Calls for Twice As Many Leads
As the year comes winding to a close, let's talk sales. You track how many cars you sell, right? Everybody tracks their sales—both on an individual level and for your dealership as a whole. But that's only part of the picture. Hopefully you also track how many leads...