Last week we talked about the importance of avoiding jargon when speaking to customers. So here’s a quick rundown of some typical jargon-packed phrases your employees are probably using along with recommendations for what they should say instead.
Instead of…I don’t know Use…I’d be glad to find out for you.
Instead of…My goal is to get you into a car today. Use…My goal is to help you find the perfect solution for your situation.
Instead of…Here’s the problem Use…Here’s what I can do…
Instead of…How much are you looking to spend? Use…Let’s work together to find a vehicle that fits your budget.
Instead of…T.O. Use…Introduce/Introduction
Instead of…Pencil Use…Proposal
Instead of…F&I Use…Business Office
Instead of…Up Use…Customer
Changing the language salespeople use is just one way to revolutionize the sales process. For more information about how to transform the car buying process in your dealership and sell more cars, click here to get your free copy of our book The Last Up.