The Five Keys Of Automotive Marketing—Part 3: Use A Headline
Picking up where we left off last time, today we’re going to investigate the third Key Of Successful Automotive Marketing. We already know that a typical problem in the automotive industry is that an ungodly amount of cash is thrown into the marketing/advertising...
The Five Keys Of Automotive Marketing—Part 2: Develop A Marketing System
In our last post, we explored the definition of marketing and demonstrated why it’s so important to understand what the goal of your marketing should be. But understanding what marketing is isn’t enough to make your marketing successful. In order to get the most from...
The Five Keys Of Successful Automotive Marketing—Part 1: Know What Marketing Is
A typical problem in the automotive industry is that an ungodly amount of cash is thrown into the advertising and marketing arena, but with no measurable results. What good is your ad spend if it results in a silent telephone and an empty lot? What does it take to get...
How to Boost Your Bottom Line in the Shortest Amount of Time
One of our biggest success strategies is speed. We're always chasing after it. More speed equals more action which creates more results. But speed doesn't always mean doing things faster. Sometimes the most speed can be gained from choosing the best place to focus...
How Giving the Gift of Knowledge Could Mean Big Bucks for You
Last week, as we were leaving our office in sunny Orlando, Florida, we noticed business cards shoved into all the car windows parked in our parking lot. Always curious, we grabbed one of the cards to see what it was all about. What we discovered was the following...
How to Uncover the Hidden Wealth Buried in Your Dealership
When dealerships experience success and profitability, dealers and managers sometimes feel the urge to “coast” and start to believe that things couldn’t be any better. Next thing you know, stagnation creeps in and a downward cycle could be on the way. A brief look at...
Three Ways to Develop Your Creative Leadership Abilities Today
At The Traffic Institute, we continually challenge norms and ask questions, relying on our creativity to figure out ways to attract customers in non-conventional ways. We challenge you to do the same today so that your own "creative genius" emerges—your next "big...
The Secret to Finding Your Next “Big Idea”
Hint: It Starts With A "C" Are you a creative person? We assume your answer is, "No. I am not a creative person." The majority of the adult population believes they are not creative, although creativity is something everyone is born with. NASA tested groups of...
How Answering the Phone Could Change Your Business
For most dealerships, not being able to attract customers over the phone is a major roadblock to success. The problem isn’t with the customers, but in the lackluster phone skills of your staff. When customers call a dealership, it isn't to talk about a car. They are...
Stop Switching. Start Succeeding.
Human nature causes us to constantly search for bigger, better and faster ways to get things done. It doesn’t matter if you sell cars or cakes, odds are you’ll always be on the hunt for that brand new service or technology guaranteed to make life and business...
From Lazy to Crazy: How to Transform Non-Performing Salespeople into Superstars
Too often business growth and improvement is stalled out because the dealership is filled with the wrong people—lazy and unmotivated salespeople who can’t do much more than take an order and unskilled managers who can’t inspire the people you’ve got and aren’t any...
It’s All in a Name: The Curse of the Car Salesman
I would prefer a trip to the dentist over a trip to a furniture store. I loathe furniture shopping. I never seem to find what I have in mind, I'm always frustrated with the selection, and the salespeople annoy the tar out of me. You know when you enter the store and...