Traffic Poll Weekend Of October 1, 2016
Traffic Solves Everything! Is Yours Working For You? Rate Last Weekend's Traffic Now! Give it a thumbs up or a thumbs down. Check out what other dealers are saying about their traffic in the comments. Share what you're doing to increase traffic now....
READY, FIRE, AIM! Why You’re Not Hitting Your Targets (Part 2 of 2)
On Wednesday, we shared with you the number one way you can increase your level of success in achieving your targets—setting short-term, measurable goals. Read on for the next two steps to increase your success rate. Step 2: Involve Your Team Ultimately, you decide...
READY, FIRE, AIM! Why You’re Not Hitting Your Targets (Part 1 of 2)
There’s a lot of data that people point to that suggests the success of a car dealership—CPL, VDPs, CSI, gross. But when you get down to it, there’s a single number that measures success above all others—SALES! Everything you do should be in support of this singular...
Traffic Poll Weekend Of September 24, 2016
How Was Your Traffic Last Weekend? We're curious! Tell us what you think impacted your traffic this past weekend, good or bad, in the comments.
Dominate A Single Media First
The biggest mistake dealerships make when it comes to advertising is to SPRAY and PRAY. That is, they spread their ad budget around numerous media options—covering all the bases—and do a little here and a little there, then pray that something works. This has actually...
Stop Selling Cars. Start Selling Solutions.®
Today, more than ever, cars are commodities. There are countless web sites that give customers the information they need to negotiate the lowest price possible. Not to mention, every dealership sells cars. Selling cars doesn’t make your dealership unique or special....
How to Make Car Buyers Come to You
We're often asked for "Crib Notes" on what we've learned about dealership marketing and attracting customers. Many dealers want a "short course" in how to attract, convert, leverage and retain the right kind of customers...and how to do it immediately on a shoe-string...
“No Price” Marketing Method: Hype or Reality? (Part 2 of 2)
Are you tired of competing in the low-price marketing game? We don’t blame you! Not only is competing on price a race to the bottom, where you and other dealers in your market are fighting over a few pennies rattling around in the bottom of the bucket, but it’s...
“No Price” Marketing Method: Hype or Reality? (Part 1 of 2)
Bastardized, plagiarized, homogenized and subsidized. That’s how experts are describing most automotive marketing and advertising seen these days. It’s a shame when you consider how much money dealers invest in marketing each month, each year. But it’s not far from...
The Five Keys Of Automotive Marketing—Part 5: Get Social Proof
This is the final installment of The Five Keys Of Successful Automotive Marketing. If you joined us for the first four keys, you already know how to establish an effective marketing system and write ads that attract more customers and allow you to stop competing on...
Same Is Lame: The Secret To Beating The Pants Off Your Competition And Putting More Money In Your Pocket
“All car dealers are the same. They just want to rip you off!” We don’t believe this stereotypical statement – but many of your potential customers do. Why shouldn’t they lump all car dealers in the same category? Most dealerships look, act, sound, and feel like all...
The Five Keys Of Automotive Marketing—Part 4: Stop Competing On Price
Previously on your favorite automotive industry blog we discussed the importance of using a proper headline in your ads. Using a compelling, benefits-oriented headline in your ads is key because it draws your reader into the ad. But you’ll lose them really quickly...