We’re big readers. We know not everyone is, but we’ve found that reading is the easiest way to get ahead in both life and business. To make things easier for you, we put together a list of 5 books that will revolutionize the way you approach your business in 2018. All you have to do is read them.
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It’s been a busy year for the auto business, and here at the Traffic Institute, we’ve worked hard to keep you up-to-date on everything from training a powerful sales team to our insider knowledge on attracting unique leads through Facebook advertising, all to help you stand out and sell more even in a crowded marketplace. As we say goodbye to 2017, we’ve put together a collection of our most valuable posts for you to look back at or catch up on.
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If at first, you don’t succeed, try, try, try again. But sometimes it’s hard to determine when you should keep trying and when it’s smart to cut your losses. In the auto business, we’re faced with this problem daily. Like when your BDC doesn’t succeed at making contact with a lead after the first call. Then questions like, should you try again, when should you try again and how many times should you try again, all come into play. But knowing the right amount of times to call each lead will increase appointments and sales. We’ve taken all the questions out of how many times you should call—and when—with our Ultimate BDC Call Cadence.
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Last Friday, Rich Bolandi, the Director Of Digital Marketing and Facebook Advertising expert at Gravitational Marketing, sat on a panel for FIADA with Zach Klempf, CEO and Founder of Selly Automotive, to discuss the benefits of dealerships advertising on Facebook and Google. See what they had to say in our new post.
Read MoreFour times a year, successful dealers from across the United States and Canada travel to sunny Orlando, Florida to discuss business-accelerating strategies that drive additional traffic, leads and sales. Here’s what we talked about at last month’s session.
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