Author: Jimmy Vee & Travis Miller

How You Can Harness The Power Of Word-Of-Mouth Advertising

One of the most powerful ways to promote and communicate the value of your dealership is by getting other people who think your dealership experience is great – to say it to others.

In our latest blog post we give dealers a few simple, but BIG ideas on how to leverage word-of-mouth advertising at their dealership.

You can get it here: http://trafficinstitute.com/can-harness-power-word-mouth-advertising/

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It’s Not What You Say…It’s How You Say It—Teaching Your Team Tonality And How It Can Help You Sell More Cars

You teach your salespeople about the inventory, the processes, and how to close a sale. But most salespeople are never trained on their tonality even though good use of tonality can help your team build rapport with customers, which will help them close more deals. That’s why we’ve put together a guide for training your team on the importance of tonality.

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A Scary Future For Car Dealers (And A Better Way)

While most dealers are scurrying around chasing after the thin deals of today, you can and should be directing your efforts toward accelerating tomorrow’s buyers to create your own evergreen crop of “solutions” buyers who value your help and the service you provide and are happy to pay more for it. It’s the biggest opportunity in the car business and the most untapped source of customers.

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What’s Working Now? Marketing That Drives Sales

If you’re like many dealers today, what you’re doing to attract customers is not working the way it should be—or the way it once did. There was a time when you could just buy ads, show up at the dealership or send a postcard and get traffic. That’s no longer the case.

Have you been wondering what’s changed? Where have all the customers gone? If so, we’ve got the answers in our new post.

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