According to a recent study, social media and digital advertising are playing an ever-increasing...Read More
Author: Cat Fletcher
We see it happen every year—dealerships take their foot off the gas and choose to coast through the winter months. But if you want to grow in 2020, here’s 20 things you need to do now to get a fast start in the new year.Read More
How To Turn Your Salespeople Into Coaches Your Customers Like, Trust And Want To Buy A Car From TODAY!
Your customers hate your salespeople. This is mostly because the current approach to selling cars is outdated. Most salespeople have been trained for years to push for the sale instead of dig for the solution, which has left customers defensive, suspicious and just plain unhappy. Ultimately resulting in MAJOR problems at the dealership because it makes the car buying process a nightmare for your customers, your salespeople and you. But how do you fix it?Read More
From June 18-21, more than 2,000 independent dealers and exhibitors met at the Rosen Shingle Creek Resort for the 72nd annual NIADA Convention and Expo. It was the largest exhibit in the association’s history, setting a new attendance record for the third year in a row. And we’ve got the scoop on everything you may have missed…Read More