With various stay-at-home orders active around the country, many dealerships are having a hard time getting customers to their showroom. Even if they’ve been deemed an essential business, it might seem like people aren’t leaving their houses to car shop right now.

But we know getting customers into your showroom and continuing to sell cars is what’s going to make or break your business right now. It could mean the difference between making it through this economic mess or closing your doors.

That’s why we’ve put together a guide to help you sell cars in the midst of this craziness.

1. Give Value First

Do you have extra supplies to spare at your dealership? People are short on supplies right now. So giving away a free roll of toilet paper or free hand sanitizer to every visitor is a great way to get people to walk through your door.

2. Reassure Customers & Explain The Essential Role Your Business Plays In The Community

You might hear from some people that dealerships shouldn’t be open right now. But life doesn’t stop because of a pandemic. People still need reliable transportation. That means, depending on their situation, they still need to be able to have their vehicle serviced and they still need to buy cars. No need to be combative about this, but acting as a calming presence and reassuring your customers that visiting your store is allowed under stay at home orders will work in your favor. Many people don’t want to visit you simply because they think they can’t—but truthfully, most of them have more time on their hands than usual.

3. Give Them A Virtual Presentation

For customers who want the shopping experience, but aren’t able to physically come into the store, you can offer them a digital option. Applications like Facetime, Zoom and Google Hangout make it possible for your salespeople to give customers a digital tour of any vehicle on the lot while maintaining social distancing guidelines.

4. Keep Leads Flowing For As Long As Possible

Right now, a lot of dealers are pulling their advertising spend. But the truth is, people have a lot of time on their hands right now. That means they’re consuming more media than usual right now, so they’re more likely to hear you now more than ever. If you turn off advertising, you’re losing a huge opportunity to reach a wider audience and keep your pipeline full. Not only will you slow down your already slow traffic, but when the stay-at-home orders end, and the snapback starts, you’ll be behind the eight ball with no leads to get things rolling again.

We know your top priority right now is keeping your business going. That’s why we put together some information to help you weather the storm. Get it free right here.