Since most customers are doing the majority of their research online before buying a car, there’s been a lot of emphasis placed on VDP KPIs, like VDP views and time spent on VDP, which has left us asking, “But what about the leads?” And we weren’t the only ones! So we tackle that question head on in our new post.
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Nationally recognized Digital Marketing expert, Rich Bolandi, recently gained noteworthy attention for his presentation at the NADA convention in Las Vegas. His presentation Maximize Facebook’s Ad Platform To Get More Leads Today explained the formula every dealer needs to know if they want to be successful in getting more qualified leads from the social media platform. Missed the presentation? We’ve got the recap in our new post.
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There are more marketing channels, mediums, and opportunities than ever before. That means that as...
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The hard truth in car sales is that customers do most of their shopping and decision-making before they set foot in a dealership. So your mission should be selling your solution as early as possible! In our new post, we give you some quick tips to accomplish this goal FAST.
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Last month Facebook recalibrated the algorithm that determines what people see in their News Feed. What does this mean for your dealership? We tell you in our new blog post.
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