Category: Marketing

“No Price” Marketing Method: Hype or Reality? (Part 1 of 2)

Bastardized, plagiarized, homogenized and subsidized. That’s how experts are describing most automotive marketing and advertising seen these days. It’s a shame when you consider how much money dealers invest in marketing each month, each year. But it’s not far from true. Most automotive marketing looks the same. The express purpose of marketing is to cause customers to choose one over the other, you over your competitors. But if it all looks the same, what chance is there of that ever happening? The result, sadly, is that price-oriented marketing has become the standard. Most dealers see it as a necessary...

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How Giving the Gift of Knowledge Could Mean Big Bucks for You

Last week, as we were leaving our office in sunny Orlando, Florida, we noticed business cards shoved into all the car windows parked in our parking lot. Always curious, we grabbed one of the cards to see what it was all about. What we discovered was the following ingenious little piece of marketing. So what? You might ask. How could this little business card possibly be worth a second look. Well, sometimes big payouts come in small packages. First, let’s take a closer look at the card. At the top it has an eye-catching headline: “WARNING”. That’s sure to...

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What’s Working Now? Marketing That Drives Sales

If you’re like many dealers today, what you’re doing to attract customers is not working the way it should be—or the way it once did. There was a time when you could just buy ads, show up at the dealership or send a postcard and get traffic. That’s no longer the case. Haven’t you been wondering what’s changed? Where have all the customers gone? The extinction of buyers is two fold: 1. The traditional model is broken and the old way of doing things is worn out and ineffective. 2. Automotive marketing is plagued by copy-cats and reprints. Dealers...

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How to Get More Without Spending More

After reading that headline, you may be asking yourself, “Get More What?” The answer is more of everything: more traffic, more sales, more response, more gross, more net profit, more respect, more fun and the list goes on. But here’s the thing…what you are about to learn doesn’t stop at the end of this article. Once you start digging into this concept you will end up head-over-heels, face down looking down a rabbit hole that goes VERY deep. You have to decide whether to take the leap of faith or stand on the outside while your competition jumps in...

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