It’s no secret things in the automotive industry today are changing and faster than ever before. Technology has become more sophisticated, competition more keen, and consumers—the people who buy your vehicles—have become more educated and aware. In fact, most research demonstrates that the average car buyer spends 14 hours online researching before they visit a dealership. That’s 14 hours of searching, reading and comparing before you even get the chance to talk to them. Having that many choices, allows your potential customers to choose which dealership they will work with not only based on vehicles (since many offer the...Read More
Author: Jimmy Vee & Travis Miller
Make doing business with you unique and exciting – even if under the curtains it’s ordinary.
That’s the message in today’s blog post, and we show you how you can turn your ordinary showroom into a unique and exciting visit with a few simple tweaks to your thinking.
You can read all about it here: http://trafficinstitute.com/change-perception-dealership-make-visiting-showroom-experience/Read More
One of the most powerful ways to promote and communicate the value of your dealership is by getting other people who think your dealership experience is great – to say it to others.
In our latest blog post we give dealers a few simple, but BIG ideas on how to leverage word-of-mouth advertising at their dealership.
You can get it here: http://trafficinstitute.com/can-harness-power-word-mouth-advertising/Read More
Making the interview process as effective and efficient as possible is key to successful recruiting endeavors. One major component of an effective interview process is asking great questions, which is Step 3 of recruiting MVPs. Step 3: Ask effective interview questions. Asking the right questions in your interviews will help you assess whether or not a candidate is a good fit for the position. Here are our Top 8 Interview Questions to get you started: Why are you here? What attracted you to this position? What are you hoping to get out of this job? Why do you think...Read More
Last time we showed you Step 1 of recruiting MVPs by demonstrating how to create a compelling ad that will attract high-level prospective employees for your dealership. But getting premium applicants is only part of the battle. You still have to weed out the ones who aren’t qualified or are not a culture fit. We often hear of owners and managers who spend weeks interviewing and training new hires. This doesn’t make any sense to us. It’s not efficient or effective. Inefficiency in hiring and training process creates a problem when someone isn’t a good fit. After you’ve invested...Read More