Category: Sales

The coronavirus pandemic won’t last forever. But is your dealership ready to handle the ripple effect it’ll have on the auto industry when it’s over? Here’s what the experts are saying that impact will look like, so you can start preparing now.

As more states issue stay-at-home orders, some dealerships move to remote and hands-free sales options. This shift to alternative communication methods may be a difficult for a number of positions in your dealership, especially positions who don’t frequently communicate by text, email and phone. Here are some good reminders for your staff as they move more of their communication with customers to text, phone and email.

Its only March of 2020 and experts are ALREADY predicting a slow year for car sales. But slowing sales in the industry doesn’t have to be scary. You just need a clear plan for how you can remain profitable in slow times.

There are a lot of metrics that come into play when you’re evaluating the effectiveness of your BDC. One of the most important that rarely gets the attention it needs is Connect Rate. That’s partially because the definition of Connect Rate varies depending on who you ask and also because many BDCs are not generating enough activity to achieve an acceptable benchmark. In our new post, we dig into this important metric and show you what you can do to get your team where they need to be.

Since most customers are doing the majority of their research online before buying a car, there’s been a lot of emphasis placed on VDP KPIs, like VDP views and time spent on VDP, which has left us asking, “But what about the leads?” And we weren’t the only ones! So we tackle that question head on in our new post.