Category: Marketing

Everywhere you turn nowadays it feels like someone has a tool for your dealership to embrace digital retailing. But how do you separate fact from fiction? And how do you determine what’s best for your business? We’ve put together a quick post to help set the record straight.

Sometimes the best advice comes from the most unlikely places. Believe it or not, monkeys can actually teach us a lot about selling cars.

It seems like the whole automotive industry is singing “Let’s Get Digital”. In fact, a lot of vendors and industry experts are claiming that digital automotive retailing is the future of the business. Look, we didn’t write this post to tell you to hide your head in the sand and ignore the Internet. We’d be silly to deny the power of the web! But is a “Buy Now” button on your website the best way to harness this tool? In our new blog post, we get down to the bottom line about taking car sales online. Check it out and let us know what you think.

People don’t like dealerships. From bad portrayals in the movies to skewed news reporting, everyone paints dealerships as the bad guy. But too many dealerships are missing out on a simple tool that will help them turn the tables on the common stereotypes…

One of the most powerful ways to promote and communicate the value of your dealership is by getting other people who think your dealership experience is great – to say it to others.

In our latest blog post we give dealers a few simple, but BIG ideas on how to leverage word-of-mouth advertising at their dealership.

You can get it here: http://trafficinstitute.com/can-harness-power-word-mouth-advertising/