Nationally recognized Digital Marketing expert, Rich Bolandi, recently gained noteworthy attention for his presentation at the NADA convention in Las Vegas.
His presentation Maximize Facebook’s Ad Platform To Get More Leads Today explained the formula every dealer needs to know if they want to be successful in getting more qualified leads from the social media platform.
Rich took an under the hood approach to explain why and how you can best utilize Facebook’s Lead Gen Ads to effectively boost your number of unique and valid leads.
In case you weren’t able to attend NADA and missed Rich’s presentation, here’s a quick look at what you missed.
The Benefits Of Using Facebook’s Lead Gen Ad Platform
1. More Leads Due To In-App Opt-Ins
With Facebooks Lead Gen Ad Platform you don’t need a landing page which means the squeeze process takes place directly within Facebook, which reduces the friction and increases opt-ins. Landing pages can be a great way to collect information from a potential lead. But let’s face it, sometimes it’s just another step that prevents people from opting in.
2. Facebook Pulls Accurate Lead Information
Not only does the prospective lead stay in Facebook through the opt-in, but their user information is pulled directly from the backend of the platform once they click the form. The name, phone number and email address they registered their account with are auto-populated for them, so all they have to do is click submit, resulting in more accurate information for almost every lead. No more Mickey Mouse’s or fake phone numbers.
3. Information Integrates Directly Into CRM
Everyone knows leads won’t do you any good unless you have an effective system in place for filtering their priority and contacting them. Fortunately, Facebook’s Lead Gen Ads can feed directly into any CRM system that has integration capabilities with the platform, making it easier for your BDC to follow-up with them. And if your CRM isn’t represented, you can ask Facebook to add it to future integrations.
Dealerships not taking advantage of Facebook’s Lead Gen Ads are missing a big opportunity to get more qualified leads that will actually convert to sales. Looking back at the days of Google’s Nickle Clicks, the businesses who adapted early reaped the biggest rewards. It’s the same with Facebook Lead Gen Ads, they’re our current social media gold rush, and you need to act fast before it’s too late.
If you’re interested in speaking with one of our in-house digital experts about how you can generate more real leads that are more likely to convert to cars sold, CLICK HERE for a free digital analysis.