Category: Sales

The Problem With No Pressure Sales. (HINT: It’s Not What You Think)

Stop for a minute and consider the car-buying experience from the customer’s point of view. How do your customers think about you? Imagine what they see when they hear the phrases “car salesperson” or “used car dealer.” It’s not a pretty picture, is it? Decked out in loud and often mismatched clothing. On you like a shadow the minute you walk on the lot and pushing you to buy right away—not the car you want, but the car they’re looking to move off the lot. Thanks to years of negative portrayals in movies and TV, the average car buyer...

Read More

10 Effective Questions Your Sales Team Should Be Asking

Point blank: Your sales team needs to start asking better questions. Far too many salespeople default to old stand-bys like “What color are you thinking about?” Or “Are you looking for a car with a sunroof?” Most customers have no idea what specific features they want; they’re too busy trying to figure out how what car is actually going to work for them on a deeper level.   Asking these mundane questions just increases the distance and the mistrust between your salespeople and your customers. Instead they need to be asking deep, probing questions that reveal the customer’s real...

Read More

Here’s A Question: Are You Asking The Right Questions?

Last week the family decided to do a little post-holiday shopping for a new television. We went to a big box electronic store and were immediately confused by all the technical jargon and buzzwords. We knew we wanted a bigger screen, but had no idea about resolution, refresh rate, or anything else. A salesperson approached us and we figured she would just push the newest and most expensive model on us. We were wrong. She started by asking us questions about what we liked to watch. Sports? Movies? What kind of shows were our favorites? She then asked the...

Read More

Supercharge Sales & Profits During a Build-Out

Exciting… Hectic… Stressful… these are just a few of the things you may feel during the emotional roller coaster ride of a build out. It’s natural to feel these things; renovating a dealership is a big job with lots of moving pieces and parts. But the light at the end of the tunnel is so bright it makes it all worth it in the end, or does it? Regrettably, the last thing most dealers or managers are thinking about during this stressful time is increasing sales and profitability. Just completing the project with minimal causalities is the primary objective....

Read More

How to Boost Your Bottom Line in the Shortest Amount of Time

One of our biggest success strategies is speed. We’re always chasing after it. More speed equals more action which creates more results. But speed doesn’t always mean doing things faster. Sometimes the most speed can be gained from choosing the best place to focus your time, energy and dollars. We call this… looking for the Closest Money. We are constantly working and refining success strategies and marketing ideas like these to help our clients and members get more done and have a business and life that are more ESP – Enjoyable, Simple and Prosperous®. Now we don’t expect you...

Read More