Category: Sales

The Call Cadence You’ve Been Looking For To Help Your BDC Book More Appointments

If at first, you don’t succeed, try, try, try again. But sometimes it’s hard to determine when you should keep trying and when it’s smart to cut your losses. In the auto business, we’re faced with this problem daily. Like when your BDC doesn’t succeed at making contact with a lead after the first call. Then questions like, should you try again, when should you try again and how many times should you try again, all come into play. But knowing the right amount of times to call each lead will increase appointments and sales. We’ve taken all the questions out of how many times you should call—and when—with our Ultimate BDC Call Cadence.

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How To Prepare For Selling Season

Summertime is a GREAT time to be a car dealer! The market is flooded with Active Shoppers, and it’s high time for selling cars! But are you sure you’re reaping all the rewards from this added opportunity? In our new post, we show how to make sure you aren’t leaving anything on the table.

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VDPs VS. Leads—Which Is More Important?

Since most customers are doing the majority of their research online before buying a car, there’s been a lot of emphasis placed on VDP KPIs, like VDP views and time spent on VDP, which has left us asking, “But what about the leads?” And we weren’t the only ones! When we received the question in response to the Big Idea Newsletter, we knew it was time to tackle that question head on.

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