Category: Sales

How To Prepare For Selling Season

Summertime is a GREAT time to be a car dealer! The market is flooded with Active Shoppers, and it’s high time for selling cars! But are you sure you’re reaping all the rewards from this added opportunity? In our new post, we show how to make sure you aren’t leaving anything on the table.

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VDPs VS. Leads—Which Is More Important?

Since most customers are doing the majority of their research online before buying a car, there’s been a lot of emphasis placed on VDP KPIs, like VDP views and time spent on VDP, which has left us asking, “But what about the leads?” And we weren’t the only ones! When we received the question in response to the Big Idea Newsletter, we knew it was time to tackle that question head on.

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3 Questions You Should Use When Greeting Customers That Are Guaranteed To Increase CSI And Sales

We all know that the negative stereotypes about car salespeople are the worst. They build a wall between your sales team and your customers and that wall is hard to climb over. But if you can manage to create a human-to-human connection, it is possible. It just takes a little interest on the part of your sales people and a few key questions.

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What’s Wrong With Your Connect Rate And How To Fix It

When a dealer wants to grow their business and start making more sales, the easy solution is to get more leads. Even if you have hiccups and gaps in your processes, if you get more leads, you’ll sell more cars. That is until the gaps in process become so big that you can no longer convert leads to sales at the same rate. One of the main areas we see this breakdown is in the BDC. When your call center is flooded with leads, it’s hard for your reps to keep up, especially if they don’t have a systematic...

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