Category: Marketing

Forecast Calls for Twice As Many Leads

As the year comes winding to a close, let’s talk sales. You track how many cars you sell, right? Everybody tracks their sales—both on an individual level and for your dealership as a whole. But that’s only part of the picture. Hopefully you also track how many leads you generate as well. Dividing your cars sold by your number of leads gives you an idea of how many leads you currently need to sell a car. Even through the number of leads and cars vary from month to month, you will often find a consistent percentage for conversion of...

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What Christmas Shopping Can Teach You About Selling Cars

Tis’ the season…And like many of you have probably been doing, I was recently trying to wrap up my Christmas shopping. That’s when it happened. I hit a huge roadblock. You see, I thought getting my nephew’s gift was going to be my easiest purchase. He only had one thing on his list—the newest video game system from Nintendo, the NES Classic. Shoulda been a cinch! But when I went to pick one up, I learned it wasn’t going to be as easy as I thought. You see, it would have been easy, if I had camped out the...

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Take a Walk in Your Customers’ Shoes

The other day, I was looking to get a new pair of sneakers. I visited a popular athletic brand’s website and started playing with their “create a customized shoe” application. I was able to customize everything about the shoe—I chose a custom color, picked unique laces, and added personalized text. There were so many options, and it was a fun experience, but I didn’t buy the shoes. Instead, I went down to my local store and bought a pair of shoes off the rack. No customizations. No add-ons. Just shoes. Why didn’t I order exactly what I wanted straight...

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THE DIGITAL MARKETING LIE THAT CAN COST YOU BIG

HOW SEO IS WASTING YOUR TIME AND KILLING YOUR BUDGET Simply put, if you are ready to have a dominant digital presence it’s time to dump SEO. The world of digital advertising might seem like behind-the-scenes magic with lots of three-letter secret codes —CPCs, CPUs, VDPs, SEO — that mysteriously generate results, at least according to your digital marketer. But, the reality is not everything does. In particular, SEO could single-handedly be burning through your budget and wasting your time. SEO attempts to improve your search engine rankings, using hundreds of sneaky combinations, but you already know the importance...

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A Sweet Trick To Increase Traffic

Back in Junior High School, my class decided to sell cookie dough to help defer costs for our end-of-year trip. To incentivize us to get out there and sell as much as possible, the school set a new bike as a prize for whoever sold the most. It was a great looking bike, and I really wanted it, so I had to sell more cookie dough than anyone else. I got home that day and asked my mother for help. I figured there were three options for selling—get my family to buy, ask my parents to sell at their...

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