Category: Marketing

Finally, The Truth About Selling Cars Online

It seems like the whole automotive industry is singing “Let’s Get Digital”. In fact, a lot of vendors and industry experts are claiming that digital automotive retailing is the future of the business.

Look, we didn’t write this post to tell you to hide your head in the sand and ignore the Internet. We’d be silly to deny the power of the web! But is a “Buy Now” button on your website the best way to harness this tool? In our new blog post, we get down to the bottom line about taking car sales online. Check it out and let us know what you think.

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5 Ways To Attract More Customers Without Spending More On Advertising

You wanna sell more cars. (Doesn’t everybody?) And to sell more cars, you need more customers. That’s why most car dealers spend the majority of their time trying to figure out how to gain market share and pull more customers to their dealerships. But what if we told you there is an easier way? In our new blog post, we’ll show you 5 POWERFUL techniques to attract more customers to your store without spending more on advertising.

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Change The Perception Of Your Dealership: Make Visiting Your Showroom An Experience

Make doing business with you unique and exciting – even if under the curtains it’s ordinary.

That’s the message in today’s blog post, and we show you how you can turn your ordinary showroom into a unique and exciting visit with a few simple tweaks to your thinking.

You can read all about it here:

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How You Can Harness The Power Of Word-Of-Mouth Advertising

One of the most powerful ways to promote and communicate the value of your dealership is by getting other people who think your dealership experience is great – to say it to others.

In our latest blog post we give dealers a few simple, but BIG ideas on how to leverage word-of-mouth advertising at their dealership.

You can get it here:

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The Experts Are Wrong (Part 2 of 2)

Now that you know that experts are wrong about hiring voice-over talent, the next natural question you should be asking is “what else are they wrong about?” An excellent question! It’s an easy answer as well—there’s another common advertising “fact” that is nothing more than a myth, and that’s the theory of “spray and pray”. What is “spray and pray” you might be asking. It’s the plan to try and hit as many potential leads as possible by diversifying your advertising budget across a variety of platforms. Running ads across television, radio, internet, and print will get the leads...

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