Category: Leadership

READY, FIRE, AIM! Why You’re Not Hitting Your Targets (Part 1 of 2)

There’s a lot of data that people point to that suggests the success of a car dealership—CPL, VDPs, CSI, gross. But when you get down to it, there’s a single number that measures success above all others—SALES! Everything you do should be in support of this singular goal—selling cars. Unfortunately, many dealers set an overall goal and expect the rest to take care of itself, like set it and forget it. But here’s the truth—if you don’t put thought into how you are going to achieve a goal, then you can’t be surprised when you fall short. Achieving goals...

Read More

How to Sustain Success (Part 2 of 2)

  In the previous article, we revealed four ways you can continue reaping the benefits of the success you worked so hard to earn. In this post, we’re going to tackle five more ways you can stay on the success merry-go-round. Embrace Criticism Being successful means being visible, which means you’ve gotta have thick skin if you’re gonna stay on top. Not everyone is going to get what you’re doing, and people are critical of what they don’t understand. But before you change for these critics, remember SAME IS LAME! Being unique, standing out and offering a valuable experience is...

Read More

How to Sustain Success (Part 1 of 2)

Life is good. You’ve finally got your processes in line, and your well-oiled machine is making you some serious green. There’s only one problem. While it takes a lot of hard work to become successful in this industry, what most people don’t know is that it takes even more work to keep the engines pumping. And that’s where you’re at now. But we can help! We’ve come up with the best ways to sustain and even grow your current success. These are practices we use in our own business to ensure continued growth. And if it works for us,...

Read More

Three Ways to Develop Your Creative Leadership Abilities Today

At The Traffic Institute, we continually challenge norms and ask questions, relying on our creativity to figure out ways to attract customers in non-conventional ways. We challenge you to do the same today so that your own “creative genius” emerges—your next “big idea” could be moments away. Get started now with this quick three step action plan for creativity. Plus, by first mastering these skills and then sharing them with your team, you’ll create a culture of creativity in your dealership where your staff is involved and actively coming up with ways to improve systems and processes right along...

Read More

The Secret to Finding Your Next “Big Idea”

Hint: It Starts With A “C” Are you a creative person? We assume your answer is, “No. I am not a creative person.” The majority of the adult population believes they are not creative, although creativity is something everyone is born with. NASA tested groups of children for creativity and 95% of five year-olds tested as highly creative. Then years later as adults, only 2% of these same people tested as highly creative. The majority of people lose their creativity as they grow older. But why? Because creativity is not accidental. It’s the result of your personal determination to...

Read More