Category: Traffic

The Four Warning Signs A Market Retraction Is Here—What’s A Dealer To Do?

Industry experts have been promising a market downturn for more than a year now. And with each quarter their warnings become more enthusiastic. And yet, March sales finished strong. So what’s the deal? How can you know if we’re really headed for a market retraction or if they’re just blowing smoke. Well, we did some digging and we uncovered 4 warning signs that a market retraction isn’t just coming…it’s here. Plus, we’ll tell you what you can do about it!

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January 2017 Dealer Confidence Index

The Dealer Confidence Index fell drastically in the final quarter of 2016. The Index now stands at -2, down from 17.7 at the end of October 2016. The Present Situation Index fell from -1.3 to -15.3, and the Expectations Index also fell from +36.7 to +11.3. Present Situation Index The Present Situation Index fell this quarter from -1.3 to -15.3, a 14-point drop since the end of October. While January is a notoriously slow month for car dealers, this could be a harbinger of the plateau industry experts have been predicting since mid-2016 and suggests that another record year...

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Here are the results of the Weekend Traffic Poll for December 30-January 1.

Many dealers are reporting that the beginning of 2017 created a huge jump in traffic Reports of good traffic rose from 44% to 71% this week, with only 29% of respondents reporting slow traffic. These reports in conjunction with the US light vehicle market reaching a new record for units in 2016 could mean a very happy New Year ahead for the industry. However, growth for 2016 was not overwhelming and seems to indicate a fairly stable market not one of great growth.   What are you doing to achieve growth at your dealership in 2017? How will you...

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Here are the results of the Weekend Traffic Poll for December 23-25.

We saw a slight uptick in traffic last weekend as 44% of respondents reported good traffic and 56% reported slow traffic. That’s down from 66% of dealerships reporting slow traffic the week before, but is still trending well below expected rates.   Indeed, this is far from the major push that many dealers were hoping to experience at the end of the year. And could be due to record-breaking travel numbers expected by airlines. But there may still be time to finish the year strong, as many experts are telling consumers that the best time to purchase a vehicle...

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