Category: Culture

The Secret To Success: It’s What You Say And What Your Sales Team Does

It’s no secret things in the automotive industry today are changing and faster than ever before. Technology has become more sophisticated, competition more keen, and consumers—the people who buy your vehicles—have become more educated and aware. In fact, most research demonstrates that the average car buyer spends 14 hours online researching before they visit a dealership. That’s 14 hours of searching, reading and comparing before you even get the chance to talk to them. Having that many choices, allows your potential customers to choose which dealership they will work with not only based on vehicles (since many offer the...

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Trust Me…I’m a Car Dealer (Part 3 of 3)

And we’re back with the final four ways you can start building trust with your customers right now. Remember, building trust with your present and future business is one of the most important things you can do to start growing your business today. People want to buy from people they trust. So work to start implementing these additional “trust triggers” into your day-to-day operations today. CREATIVITY AND WOW—People are always looking for more excitement and adventure in their lives. Lucky for you, the “wow” effect leads to trust. How can you “wow” your customers even before they show up...

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Trust Me…I’m a Car Dealer (Part 2 of 3)

Last time we talked about what an integral role trust plays in the buying process. Think about it. Would you rather do business with someone you trust or someone you don’t? Buying a car is one of the biggest purchases most people make in their lives. It can be scary, but if you’re working with a trusted advisor, that fear melts away. That’s why you must start building trust with your current and future customers before they ever step foot in the showroom. Here are the most important “trust triggers” you should incorporate into your business. Taking advantage of...

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Trust Me…I’m a Car Dealer (Part 1 of 3)

Trust—it’s a serious issue in this business. There’s a tremendous propagation of the cliché car salesman stereotype in this country, and it’s not helping anyone sell more cars. The harsh reality is, a lot of people do have negative past experiences about the car buying process. We’ve even met a few bad apples recently, having both purchased new cars recently. And the media isn’t doing the industry any favors either. Just do a quick Google image search on car dealer, and you’ll see exactly what we mean: images of chain-smoking, sleazy salespeople in plaid suits pop up… and they...

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