The Dealership Traffic Blog

How You Can Harness The Power Of Word-Of-Mouth Advertising

How You Can Harness The Power Of Word-Of-Mouth Advertising

One of the most powerful ways to promote and communicate the value of your dealership is by getting other people who think your dealership experience is great – to say it to others.

In our latest blog post we give dealers a few simple, but BIG ideas on how to leverage word-of-mouth advertising at their dealership.

You can get it here: http://trafficinstitute.com/can-harness-power-word-mouth-advertising/

read more
The Secret To Recruiting MVPs (Part 3 of 3)

The Secret To Recruiting MVPs (Part 3 of 3)

Making the interview process as effective and efficient as possible is key to successful recruiting endeavors. One major component of an effective interview process is asking great questions, which is Step 3 of recruiting MVPs. Step 3: Ask effective interview...

read more
The Secret To Recruiting MVPs (Part 2 of 3)

The Secret To Recruiting MVPs (Part 2 of 3)

Last time we showed you Step 1 of recruiting MVPs by demonstrating how to create a compelling ad that will attract high-level prospective employees for your dealership. But getting premium applicants is only part of the battle. You still have to weed out the ones who...

read more
The Secret To Recruiting MVPs (Part 1 of 3)

The Secret To Recruiting MVPs (Part 1 of 3)

Most dealers and managers we speak to hate recruiting. They don’t have the time to get resumes, review them, sort and sift through the candidates, bring them in, interview them and then select the right candidates to bring on board. Even then, it can be pretty hit or...

read more
What’s Wrong With Your Connect Rate And How To Fix It

What’s Wrong With Your Connect Rate And How To Fix It

When a dealer wants to grow their business and start making more sales, the easy solution is to get more leads. Even if you have hiccups and gaps in your processes, if you get more leads, you’ll sell more cars. That is until the gaps in process become so big that you...

read more
Are Your Leads Self-Destructing?

Are Your Leads Self-Destructing?

Growing up, I used to love watching re-runs of the show Mission: Impossible. Each episode would start the same way—the leader of the team would receive a recording of what spy mission they were about to go on, and then the voice would say "This message will...

read more
The Experts Are Wrong (Part 2 of 2)

The Experts Are Wrong (Part 2 of 2)

Now that you know that experts are wrong about hiring voice-over talent, the next natural question you should be asking is "what else are they wrong about?" An excellent question! It's an easy answer as well—there's another common advertising "fact" that is nothing...

read more
The Experts Are Wrong (Part 1 of 2)

The Experts Are Wrong (Part 1 of 2)

Owning and running your dealership puts a lot on your plate. At any given time, you are thinking about inventory, staff, expenses, and of course, advertising. It's difficult being an expert at everything, so it would be nice to rely on the knowledge of professionals...

read more
What’s Your Time Worth?

What’s Your Time Worth?

We spend a lot of time in our offices talking about how to maximize our time each day to get the most value possible. And it should be an important focus for you as well. In your business, there are lots of jobs that people do for around $10 per hour. Washing cars,...

read more
January 2017 Dealer Confidence Index

January 2017 Dealer Confidence Index

The Dealer Confidence Index fell drastically in the final quarter of 2016. The Index now stands at -2, down from 17.7 at the end of October 2016. The Present Situation Index fell from -1.3 to -15.3, and the Expectations Index also fell from +36.7 to +11.3. Present...

read more
Don’t Blend In—Make Sure Your Customers Can Spot You

Don’t Blend In—Make Sure Your Customers Can Spot You

I never understood the Where's Waldo? books growing up. It might have been fun to pick out Waldo in his blended environment, but really, who wants to blend in? Isn't it better to stand out? I thought that then, and when I consider business now, standing out is a must....

read more
What Networking Can Teach You About Selling Cars

What Networking Can Teach You About Selling Cars

When we were first getting started in our business, we went to A LOT of networking events. The other week, we were reflecting on these experiences and we realized that there’s a lot about networking that applies to selling cars. For example, imagine you and four other...

read more