Industry experts have been promising a market downturn for more than a year now. And with each quarter their warnings become more enthusiastic. And yet, March sales finished strong. So what’s the deal? How can you know if we’re really headed for a market retraction or if they’re just blowing smoke. Well, we did some digging and we uncovered 4 warning signs that a market retraction isn’t just coming…it’s here. Plus, we’ll tell you what you can do about it!read more
We all know that the negative stereotypes about car salespeople are the worst. They build a wall between your sales team and your customers and that wall is hard to climb over. But if you can manage to create a human-to-human connection, it is possible. It just takes a little interest on the part of your sales people and a few key questions.read more
It’s no secret things in the automotive industry today are changing and faster than ever before. Technology has become more sophisticated, competition more keen, and consumers—the people who buy your vehicles—have become more educated and aware. In fact, most research...read more
Make doing business with you unique and exciting – even if under the curtains it’s ordinary.
That’s the message in today’s blog post, and we show you how you can turn your ordinary showroom into a unique and exciting visit with a few simple tweaks to your thinking.
You can read all about it here: http://trafficinstitute.com/change-perception-dealership-make-visiting-showroom-experience/read more
One of the most powerful ways to promote and communicate the value of your dealership is by getting other people who think your dealership experience is great – to say it to others.
In our latest blog post we give dealers a few simple, but BIG ideas on how to leverage word-of-mouth advertising at their dealership.
You can get it here: http://trafficinstitute.com/can-harness-power-word-mouth-advertising/read more
Making the interview process as effective and efficient as possible is key to successful recruiting endeavors. One major component of an effective interview process is asking great questions, which is Step 3 of recruiting MVPs. Step 3: Ask effective interview...read more
Last time we showed you Step 1 of recruiting MVPs by demonstrating how to create a compelling ad that will attract high-level prospective employees for your dealership. But getting premium applicants is only part of the battle. You still have to weed out the ones who...read more
Most dealers and managers we speak to hate recruiting. They don’t have the time to get resumes, review them, sort and sift through the candidates, bring them in, interview them and then select the right candidates to bring on board. Even then, it can be pretty hit or...read more
When a dealer wants to grow their business and start making more sales, the easy solution is to get more leads. Even if you have hiccups and gaps in your processes, if you get more leads, you’ll sell more cars. That is until the gaps in process become so big that you...read more
Growing up, I used to love watching re-runs of the show Mission: Impossible. Each episode would start the same way—the leader of the team would receive a recording of what spy mission they were about to go on, and then the voice would say "This message will...read more
Now that you know that experts are wrong about hiring voice-over talent, the next natural question you should be asking is "what else are they wrong about?" An excellent question! It's an easy answer as well—there's another common advertising "fact" that is nothing...read more
Owning and running your dealership puts a lot on your plate. At any given time, you are thinking about inventory, staff, expenses, and of course, advertising. It's difficult being an expert at everything, so it would be nice to rely on the knowledge of professionals...read more