The Dealership Traffic Blog

The Four Warning Signs A Market Retraction Is Here—What’s A Dealer To Do?

The Four Warning Signs A Market Retraction Is Here—What’s A Dealer To Do?

Industry experts have been promising a market downturn for more than a year now. And with each quarter their warnings become more enthusiastic. And yet, March sales finished strong. So what’s the deal? How can you know if we’re really headed for a market retraction or if they’re just blowing smoke. Well, we did some digging and we uncovered 4 warning signs that a market retraction isn’t just coming…it’s here. Plus, we’ll tell you what you can do about it!

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Change The Perception Of Your Dealership: Make Visiting Your Showroom An Experience

Change The Perception Of Your Dealership: Make Visiting Your Showroom An Experience

Make doing business with you unique and exciting – even if under the curtains it’s ordinary.

That’s the message in today’s blog post, and we show you how you can turn your ordinary showroom into a unique and exciting visit with a few simple tweaks to your thinking.

You can read all about it here: http://trafficinstitute.com/change-perception-dealership-make-visiting-showroom-experience/

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How You Can Harness The Power Of Word-Of-Mouth Advertising

How You Can Harness The Power Of Word-Of-Mouth Advertising

One of the most powerful ways to promote and communicate the value of your dealership is by getting other people who think your dealership experience is great – to say it to others.

In our latest blog post we give dealers a few simple, but BIG ideas on how to leverage word-of-mouth advertising at their dealership.

You can get it here: http://trafficinstitute.com/can-harness-power-word-mouth-advertising/

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The Secret To Recruiting MVPs (Part 3 of 3)

The Secret To Recruiting MVPs (Part 3 of 3)

Making the interview process as effective and efficient as possible is key to successful recruiting endeavors. One major component of an effective interview process is asking great questions, which is Step 3 of recruiting MVPs. Step 3: Ask effective interview...

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The Secret To Recruiting MVPs (Part 2 of 3)

The Secret To Recruiting MVPs (Part 2 of 3)

Last time we showed you Step 1 of recruiting MVPs by demonstrating how to create a compelling ad that will attract high-level prospective employees for your dealership. But getting premium applicants is only part of the battle. You still have to weed out the ones who...

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The Secret To Recruiting MVPs (Part 1 of 3)

The Secret To Recruiting MVPs (Part 1 of 3)

Most dealers and managers we speak to hate recruiting. They don’t have the time to get resumes, review them, sort and sift through the candidates, bring them in, interview them and then select the right candidates to bring on board. Even then, it can be pretty hit or...

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What’s Wrong With Your Connect Rate And How To Fix It

What’s Wrong With Your Connect Rate And How To Fix It

When a dealer wants to grow their business and start making more sales, the easy solution is to get more leads. Even if you have hiccups and gaps in your processes, if you get more leads, you’ll sell more cars. That is until the gaps in process become so big that you...

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Are Your Leads Self-Destructing?

Are Your Leads Self-Destructing?

Growing up, I used to love watching re-runs of the show Mission: Impossible. Each episode would start the same way—the leader of the team would receive a recording of what spy mission they were about to go on, and then the voice would say "This message will...

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The Experts Are Wrong (Part 2 of 2)

The Experts Are Wrong (Part 2 of 2)

Now that you know that experts are wrong about hiring voice-over talent, the next natural question you should be asking is "what else are they wrong about?" An excellent question! It's an easy answer as well—there's another common advertising "fact" that is nothing...

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The Experts Are Wrong (Part 1 of 2)

The Experts Are Wrong (Part 1 of 2)

Owning and running your dealership puts a lot on your plate. At any given time, you are thinking about inventory, staff, expenses, and of course, advertising. It's difficult being an expert at everything, so it would be nice to rely on the knowledge of professionals...

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