Check any BDC and you’ll find that not enough calls are being made to each prospect and that leads are not being reached fast enough. We know that leads drop in quality rapidly after being created, so you need a system for following up with leads fast and often. We’ve got the answer in our new post. Check it out now!read more
Since most customers are doing the majority of their research online before buying a car, there’s been a lot of emphasis placed on VDP KPIs, like VDP views and time spent on VDP, which has left us asking, “But what about the leads?” And we weren’t the only ones! When we received the question in response to the Big Idea Newsletter, we knew it was time to tackle that question head on.read more
It seems like the whole automotive industry is singing “Let’s Get Digital”. In fact, a lot of vendors and industry experts are claiming that digital automotive retailing is the future of the business.
Look, we didn’t write this post to tell you to hide your head in the sand and ignore the Internet. We’d be silly to deny the power of the web! But is a “Buy Now” button on your website the best way to harness this tool? In our new blog post, we get down to the bottom line about taking car sales online. Check it out and let us know what you think.read more
You wanna sell more cars. (Doesn’t everybody?) And to sell more cars, you need more customers. That’s why most car dealers spend the majority of their time trying to figure out how to gain market share and pull more customers to their dealerships. But what if we told you there is an easier way? In our new blog post, we’ll show you 5 POWERFUL techniques to attract more customers to your store without spending more on advertising.read more
Industry experts have been promising a market downturn for more than a year now. And with each quarter their warnings become more enthusiastic. And yet, March sales finished strong. So what’s the deal? How can you know if we’re really headed for a market retraction or if they’re just blowing smoke. Well, we did some digging and we uncovered 4 warning signs that a market retraction isn’t just coming…it’s here. Plus, we’ll tell you what you can do about it!read more
We all know that the negative stereotypes about car salespeople are the worst. They build a wall between your sales team and your customers and that wall is hard to climb over. But if you can manage to create a human-to-human connection, it is possible. It just takes a little interest on the part of your sales people and a few key questions.read more
It’s no secret things in the automotive industry today are changing and faster than ever before. Technology has become more sophisticated, competition more keen, and consumers—the people who buy your vehicles—have become more educated and aware. In fact, most research...read more
Make doing business with you unique and exciting – even if under the curtains it’s ordinary.
That’s the message in today’s blog post, and we show you how you can turn your ordinary showroom into a unique and exciting visit with a few simple tweaks to your thinking.
You can read all about it here: http://trafficinstitute.com/change-perception-dealership-make-visiting-showroom-experience/read more
One of the most powerful ways to promote and communicate the value of your dealership is by getting other people who think your dealership experience is great – to say it to others.
In our latest blog post we give dealers a few simple, but BIG ideas on how to leverage word-of-mouth advertising at their dealership.
You can get it here: http://trafficinstitute.com/can-harness-power-word-mouth-advertising/read more
Making the interview process as effective and efficient as possible is key to successful recruiting endeavors. One major component of an effective interview process is asking great questions, which is Step 3 of recruiting MVPs. Step 3: Ask effective interview...read more
Last time we showed you Step 1 of recruiting MVPs by demonstrating how to create a compelling ad that will attract high-level prospective employees for your dealership. But getting premium applicants is only part of the battle. You still have to weed out the ones who...read more
Most dealers and managers we speak to hate recruiting. They don’t have the time to get resumes, review them, sort and sift through the candidates, bring them in, interview them and then select the right candidates to bring on board. Even then, it can be pretty hit or...read more