Author: Jimmy Vee & Travis Miller

Trust Me…I’m a Car Dealer (Part 3 of 3)

And we’re back with the final four ways you can start building trust with your customers right now. Remember, building trust with your present and future business is one of the most important things you can do to start growing your business today. People want to buy from people they trust. So work to start implementing these additional “trust triggers” into your day-to-day operations today. CREATIVITY AND WOW—People are always looking for more excitement and adventure in their lives. Lucky for you, the “wow” effect leads to trust. How can you “wow” your customers even before they show up...

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A Scary Future For Car Dealers (And A Better Way)

While most dealers are scurrying around chasing after the thin deals of today, you can and should be directing your efforts toward accelerating tomorrow’s buyers to create your own evergreen crop of “solutions” buyers who value your help and the service you provide and are happy to pay more for it. It’s the biggest opportunity in the car business and the most untapped source of customers.

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Trust Me…I’m a Car Dealer (Part 2 of 3)

Last time we talked about what an integral role trust plays in the buying process. Think about it. Would you rather do business with someone you trust or someone you don’t? Buying a car is one of the biggest purchases most people make in their lives. It can be scary, but if you’re working with a trusted advisor, that fear melts away. That’s why you must start building trust with your current and future customers before they ever step foot in the showroom. Here are the most important “trust triggers” you should incorporate into your business. Taking advantage of...

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Increase Your Speed To Lead

Are you currently generating any leads from your web site? If so, how quickly are you contacting them? A recent study found that the success rate with leads drops rapidly as time passes. Not surprising. What is surprising is how quickly the value of a lead decays. Think minutes, not hours or days. To convert the highest percentage of your leads into traffic, call them in under one minute of receiving the lead. If you don’t get them, try them again ten minutes later. Still don’t get them? Try again 20 minutes later. Attempting to contact a lead three...

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Trust Me…I’m a Car Dealer (Part 1 of 3)

Trust—it’s a serious issue in this business. There’s a tremendous propagation of the cliché car salesman stereotype in this country, and it’s not helping anyone sell more cars. The harsh reality is, a lot of people do have negative past experiences about the car buying process. We’ve even met a few bad apples recently, having both purchased new cars recently. And the media isn’t doing the industry any favors either. Just do a quick Google image search on car dealer, and you’ll see exactly what we mean: images of chain-smoking, sleazy salespeople in plaid suits pop up… and they...

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