Author: Jimmy Vee & Travis Miller

VDPs VS. Leads—Which Is More Important?

Since most customers are doing the majority of their research online before buying a car, there’s been a lot of emphasis placed on VDP KPIs, like VDP views and time spent on VDP, which has left us asking, “But what about the leads?” And we weren’t the only ones! When we received the question in response to the Big Idea Newsletter, we knew it was time to tackle that question head on.

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Finally, The Truth About Selling Cars Online

It seems like the whole automotive industry is singing “Let’s Get Digital”. In fact, a lot of vendors and industry experts are claiming that digital automotive retailing is the future of the business.

Look, we didn’t write this post to tell you to hide your head in the sand and ignore the Internet. We’d be silly to deny the power of the web! But is a “Buy Now” button on your website the best way to harness this tool? In our new blog post, we get down to the bottom line about taking car sales online. Check it out and let us know what you think.

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5 Ways To Attract More Customers Without Spending More On Advertising

You wanna sell more cars. (Doesn’t everybody?) And to sell more cars, you need more customers. That’s why most car dealers spend the majority of their time trying to figure out how to gain market share and pull more customers to their dealerships. But what if we told you there is an easier way? In our new blog post, we’ll show you 5 POWERFUL techniques to attract more customers to your store without spending more on advertising.

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The Four Warning Signs A Market Retraction Is Here—What’s A Dealer To Do?

Industry experts have been promising a market downturn for more than a year now. And with each quarter their warnings become more enthusiastic. And yet, March sales finished strong. So what’s the deal? How can you know if we’re really headed for a market retraction or if they’re just blowing smoke. Well, we did some digging and we uncovered 4 warning signs that a market retraction isn’t just coming…it’s here. Plus, we’ll tell you what you can do about it!

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3 Questions You Should Use When Greeting Customers That Are Guaranteed To Increase CSI And Sales

We all know that the negative stereotypes about car salespeople are the worst. They build a wall between your sales team and your customers and that wall is hard to climb over. But if you can manage to create a human-to-human connection, it is possible. It just takes a little interest on the part of your sales people and a few key questions.

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